design

Fortune Favors the Bold: Virgil Abloh Designs Serena Williams’ Latest Statement in New York City

August 13, 2018 – The collection includes a dress for both day and nighttime play, a bomber jacket, a bag, the NikeCourt Flare 2 and limited editions of The 10: Nike Air Max 97 and The 10: Nike Blazer Mid SW.

nikeid

Serena x AF1 iD "Strong and Sure"

June 29, 2018 – Celebrating Serena’s return to London's grass courts, the customizable shoe will be available July 2 on nike.com and through the Nike App Exclusive Shop in North America.

design

The Anatomy of Serena Williams’ Catsuit

May 29, 2018 – The champion’s powerful look from her first match highlights her relentless drive to break barriers and sends a strong message.

nike tennis

Nike Blazer Mid SW

May 21, 2018 – Nike celebrates Serena Williams' return to Paris with this special-edition Nike Blazer. Limited quantities will be available May 24 in Europe and North America.

collaborations

Serena Williams Celebrates the Glorious Diversity of Women in New Nike Film

March 04, 2018 – "Until We All Win" shares Serena's belief that "there is no wrong way to be a woman."

collaborations

John McEnroe on Serena Williams

January 28, 2017 – One game-changing tennis legend reflects on another’s unmatched play and legacy, following her history-making victory.

collaborations

Nike and Jordan Brand Celebrate Serena's #23 VICTORY

January 28, 2017 – In celebration of Williams' history-making 23rd major title, NikeCourt and Jordan Brand present two color versions of the exclusive women's NikeCourt Flare.

Serena Williams on Design

August 26, 2015 – Serena Williams discusses fashion design and her longstanding partnership with Nike and Nike, Inc. President and CEO Mark Parker.

NikeCourt Celebrates Serena Williams

August 26, 2015 – Nike introduces a capsule collection to honor Serena Williams.

Serena Williams on Style (and Winning)

August 21, 2015 – One of the greatest tennis players of all time, Williams reflects on how expectation-breaking Nike ensembles have mirrored her record-breaking career.

NikeCourt Flare Signals the Next Generation of Tennis Footwear

June 26, 2015 – Engineered specifically for Serena Williams, the NikeCourt Flare delivers stability through a lightweight, minimal design.

Duel Down Under: Williams, Sharapova to Meet Once Again

January 30, 2015 – Two inspirational women prepare for a championship battle in Melbourne.

Nike Tennis Unveils Key Looks for London

June 11, 2014 – Innovative footwear and apparel for the world's best as they compete for glory on the storied grass of SW19.

Nike Tennis Unveils Athlete Looks For Paris

May 01, 2014 – As the world's best players prepare for the iconic crushed brick of Roland Garros, Nike unveils the innovative footwear and apparel they will wear to make their mark.

Nike Tennis Dominates The Night With Reflective 'Vapor Flash' Footwear and Jackets

August 26, 2013 – Serena Williams, Vika Azarenka, Rafa Nadal, Juan Martin del Potro and Roger Federer light up New York in the Nike Tennis Claim The Night Pack.

Nike Redefines "Just Do It" with New Campaign

August 21, 2013 – New “Possibilities” campaign takes "Just Do It" from inspiration to action, enabling viewers to participate in challenges through the Nike+ digital ecosystem.

Nike Tennis Reveals Athlete Looks for New York

August 01, 2013 – As the tennis world eyes the Big Apple for the last major of the year, Nike unveils the apparel and footwear its athletes will wear to dominate day and night.

Nike’s Key Looks Bring Latest Technology to Storied Courts of London SW19

June 11, 2013 – Nike athletes honor the tournament’s tradition in all-white apparel and footwear.