experience

NIKEiD Direct Studio Brings Augmented Video Mapping Customization to London

December 14, 2017 – The new studio allows for real-time, live design directly on a shoe. The experience is open now at Niketown London.

experience

New Flagship Store Planned for New York City

December 04, 2017 – It will cover more than 69,000 square feet.

How Nike and Foot Locker are Taking Sneaker Shopping Experiences to New Levels

November 17, 2017 – Learn how the new more-than-meets-the-eye pop-up shop works. Plus, get a first look at some of the high-heat product that will release during its limited run.

Inside Nike Kicks Lounge Omotesando

July 28, 2017 – Now open in Tokyo, the next generation of Nike's sneaker-focused boutique offers a curated selection of kicks from across Nike, Inc. intermixed with a hyper-local intersection of sport, innovation and culture.

First Look: Inside the Nike & Jordan Basketball Experience Store in Beijing

January 20, 2017 – The store continues Nike’s global retail transformation and is the company’s largest basketball-focused door in China.

First Look: Inside Nike Miami

January 18, 2017 – The store continues Nike’s global retail transformation with an all-new location on Miami’s popular Lincoln Road promenade.

Nike Celebrates Summer of Sport in Brasil with Art-Infused Experiences

August 05, 2016 – Nike opens interactive space in heart of downtown Rio; NikeLab partners with three Brasilian artists on special instillations.

New Nike Community Store in Detroit Champions Action

May 26, 2016 – Nestled in downtown’s historic F.W. Woolworth Co. building, at 1261 Woodward Avenue, the new store champions the city's culture and sports community.

Nike’s SNKRS Experience Elevated

February 09, 2016 – Nike’s ultimate sneaker destination, SNKRS, rolls out desktop version alongside enhanced services.

Nike Opens New Store in Football Country

November 05, 2015 – Today, Nike opened its latest factory store in Lubbock, Texas.

Nike’s New East Los Community Store Ignites Sport and Local Engagement

October 15, 2015 – Nike East Los — Nike’s latest Community Store, located at Whittier Blvd. and S. McDonnell Avenue — endeavors to build and empower a healthy local community.

Nike Buenos Aires Fuels Argentina's Passion for Sports

October 01, 2015 – Nike’s new brand experience door serves and inspires a new generation of female athletes.

Nike The Grove Celebrates LA

September 10, 2015 – Nike’s new West Coast flagship, Nike The Grove, opens in the iconic outdoor mall in Los Angeles from which it takes its name.

Redesigned Nike Store Shines in the Emerald City

July 30, 2015 – Located on Sixth Avenue and Pike Street, the store incorporates unique design elements, including a custom neon sculpture celebrating sport icons and a number of Seattle's cultural symbols.

Rise and Roll T-Town: Nike Comes to Tuscaloosa

July 02, 2015 – New Nike Factory Store pays homage to city’s rich sports heritage and college community

Nostrand and Flatbush: Nike Opens First NYC Community Store in the Heart of Brooklyn

May 28, 2015 – The intersection of Nostrand and Flatbush Avenues marks the heart of the Flatblush neighborhood and in many ways Brooklyn embodies the heart and soul of New York City. As a result, Nike chose to locate its first New York Community Store that opens today just a few hundred feet from this storied intersection.

Nike King's Road Opens, The Brand's First Women's Only Store in Europe

May 22, 2015 – Nike opened its first women’s-only store in Europe, Nike King’s Road.

Nike Reopens Santa Monica Store with New Focus on Women's Product and Digital Services

April 16, 2015 – The two-story, 20,000-square-foot location reflects the brand’s latest multi-category store concept, featuring premium product alongside enhanced consumer services and experiences.