Tobie Hatfield is Innovation Director in NIKE's Innovation Kitchen.
In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.
This is the story of the birth of NIKE FREE.
Read more stories on the NIKE FREE collection:
- Nike Free: Natural Motion Inspired Design
- All-New Nike Free Shoes Launch on NIKEiD
- Nike Women's Training Presents the Free Advantage