design

Kevin Durant Goes California Casual

June 12, 2018 – The champ's 11th signature shoe retains his favorite responsive cushioning, Zoom Air, and marries it with Nike’s latest foam, Nike React technology, for a perfect balance of broken-in comfort and bounce.

Rise. Grind. Shine. Again.

June 08, 2018 – In celebration of Kevin Durant's second championship, Nike Basketball's latest film recalls the origin and consistency of his relentless pursuit of excellence.

The Tattoo

May 30, 2018 – “The Tattoo,” directed by Hiro Murai, captures the moment LeBron chose his Chosen 1 ink and celebrates the self-belief required to embrace the designation.

design

Nike’s WNBA Uniforms are Built Specifically for the Game’s Elite

April 26, 2018 – The athletes will be outfitted in Nike women’s Aeroswift uniforms for the inaugural season of the eight-year partnership. The new designs will debut on court May 6 at the start of the WNBA preseason.

sneakers

Art of a Champion: The Moments (and Sneakers) That Define Basketball Glory

April 09, 2018 – MJ's Last Shot. LeBron's 25 straight points. Maya Moore's heroics. These are among the moments that cement members of NIKE, Inc.’s extended family among basketball royalty.

experience

LeBron James Wants You to Have Some of his PEs

March 30, 2018 – Get a first look at the latest LeBron 15 PE, which is one of five styles that will be revealed throughout the season as part of Nike's LeBron Watch program that will be made available to Nike members for purchase at tonight's tipoff via the Nike SNKRS app.

design

The Facts and Figures Behind The Kobe-iest KOBE Yet

March 29, 2018 – Find out how getting geeky resulted in creating the KOBE NXT 360, a shoe that enables better scoring opportunity by allowing for greater separation between the offensive and defensive player.

nike basketball

KOBE AD NXT 360

March 21, 2018 – Debuted tonight by DeMar DeRozan.

collaborations

Filip Pagowski on Re-interpreting Motifs For All 30 NBA Teams

March 19, 2018 – The Polish artist, renowned for his editorial and fashion illustration, brings fresh perspective to the league’s franchises. His recast designs appear on a selection of T-shirts launching March 19 exclusively through Nike Connected NBA jerseys.

experience

How to Get the LeBron 15 "EQUALITY"

February 26, 2018 – What you need to know about this 400-pair, limited-edition release.

sneakers

Nike's 2018 NBA All-Star Line Up

February 08, 2018 – Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15.

Kobe Bryant Continues to Impact Basketball With the Zoom Kobe 1 Protro

February 07, 2018 – The 20-year NBA veteran settles into his retirement by pushing his signature line forward for the next generation of basketball greats. The new shoe will be available February 17 on nike.com and select Nike retailers.