April 29, 2015

Women Take To The Streets Of Mexico City Empowered By Movement And Community

Following the launch of Nike’s #betterforit initiative to inspire women to get active, Nike hosted two days of sweat-drenched activities in Mexico City just for her. More than 6,500 women hit their #betterforit milestones with a five-hour Nike+ Training Club (N+TC) experience and a 21K race.

The events are the latest step toward Nike’s long-standing commitment to help women achieve their personal goals. The participants in Mexico City added kilometers to their Nike+ Running App and achieved multiple training sessions with the N+TC App over the last three months of training.

At part of the Mexico City N+TC Tour stop, at the iconic World Trade Center building, 1,500 women raised their heart rates at six different breakout workouts, which ranged from NTC to Adrenaline Hit. 

“The space buzzed with an amazing energy — there was never a lull. It was inspiring to see women of all fitness levels push and help one another to finish,” said Flor Beckmann, a Nike Master Trainer who has been leading the N+TC Tour across the globe.

Additionally, and for the first time in Mexico, Nike offered a women’s-only 21K race for 5,000 women. The starting line at Fuente de la Diana Cazadora (Fountain of Diana the Hunter) served as an immediate tribute to women. It is one of the few monuments in the city that celebrates women’s freedom, and one of the most relevant pieces of Mexican art near Paseo de la Reforma. The race route touched other symbols of the city such as the Angel de la Independencia statue, and then crossed over the Bosque de Chapultepec, the large forest in the heart of the city. The highest point of the circuit reached 2,383 meters above sea level. Road bicycle racer Ingrid Drexel and heptathlete Jessamyn Sauceda cheered on the field.  

“As an athlete, I embrace the competitive mindset. It’s as much about the other athletes as it’s about competing with myself, pushing myself to really go for it,” said Sauceda. “Looking at that field of women, I felt that drive from them — the unrelenting mindset to go for it and be better because of it.”

The winner of the 21K race, Karina Pérez, broke her personal best after reaching the finish line in 1 hour and 24 minutes. “The best prize was to have conquered my mind. Nothing in life is easy. Life is full of challenges and this race was not easy, but I overcame my challenge, crossing the finish line winning the Nike Mexico 21K,” said Pérez, an elite runner from Tlaxcala who has been running professionally for the last nine years.

#betterforit Journey

As part of the training journey that led up to the race, Nike offered two Run Clubs dedicated to women that attracted more than 2,500 participants. These run clubs also included special functional training sessions with N+TC. Athletes also found support through Nike’s digital community of nearly 70 million women. The Nike+ ecosystem, which includes the Nike+ Running App and N+TC App, provides customized running and training programs to help women reach their goals.

This weekend’s events help drive the women’s sport movement to grow and evolve, both as women bond with one another and as Nike expands the sport and fitness lifestyle in new places. Connecting to a global community of female athletes, #betterforit stands out as Nike’s largest initiative to support and motivate women’s athletic journeys. To learn more, visit nike.com/women.

If you’re brave enough to try, you’re strong enough to finish.

#betterforit