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Nike celebrates Dia de Muertos on the road to We Run Mexico City

Nike de Mexico celebrated one of Mexico's most traditional festivals, Día de Muertos (Day of the Dead), in a unique way by creating a training mission for runners as they gear up for We Run Mexico City (Nov. 30), Nike's first 21k race in Mexico. 

Día de Muertos Training Mission

Two thousand runners gathered at dawn dressed as the skeleton Catrina, an iconic symbol of the holiday. Some had painted skulls on their faces. Runners took to the 5k running trail around Cuemanco Lake, an ancient Aztec city near Mexico City.

Adding to the training mission, Nike offered runners special services including gait analysis and a Nike Zoom shoe testing experience where runners could compete – virtually – against professional Mexican runner Juan Luis Barrios, in their quest to reach their personal best.

Nike We Run Mexico City

This training mission is part of the journey for runners participating in We Run Mexico City (Nov. 30). To further motivate runners, Nike invited runners to join “clans” to clock the most kilometers and compete to be placed in the best position on race day. Together, 11 clans so far have accumulated more than 416,000 kilometers. 

We Run Mexico City is part of Nike’s sixth annual global We Run Race Series, which takes place from August through February 2015, and will reach more than 200,000 runners in 18 races around the world. These athletes will be supported with Nike’s latest footwear and apparel innovations to help them take their race goals to the next level. The Nike+ Running App will provide athletes everywhere with the motivation, inspiration and coaching they need to train for their own race. 

We Run 2014
Sixth anniversary We Run Series motivates and trains athletes through Nike+ Running App to run farther, faster and better.