Nike News

Your source for the latest NIKE, Inc. stories


Fortune Favors the Bold: Virgil Abloh Designs Serena Williams’ Latest Statement in New York City

The Queen Collection brings together two transcendent forces in tennis and fashion: Serena Williams and Virgil Abloh.

When Serena Williams arrives at Flushing Meadows, her outfits turn heads. The denim skirt in 2004 (part of her Gladiator look), the pink leopard-print dress in 2014 and many, many more. The match attire that Williams brings to New York City is as declarative in style as it is bold in function; she’s won six majors to date in the city, after all.

For this year’s tournament in New York, its 50th edition, Williams will once again make a statement wearing a dress created by designer Virgil Abloh. The Queen Collection, the result of a union between Nike and Abloh for Serena, bring these influential forces in tennis and fashion together, uniting two transcendent figures who find common ground in pushing boundaries and inspiring youth.

Nike x virgil abloh for serena williams nike x virgil abloh for serena williams day dress native 1600

Serena Williams writes the newest chapter of her legacy in NYC with The Queen Collection, featuring a daytime dress (pictured above) and nighttime dress designed by Virgil Abloh.

Nike x virgil abloh for serena williams 1808010 a 358 v1 native 1600

"What I love about tennis is the gracefulness. It's an aggressive and powerful game, but it takes touch and finesse," says Abloh. The nighttime dress, pictured here, epitomizes the power and finesse in Williams' game.

For Abloh, who has made his biggest mark within Nike through footwear, the use of an unfamiliar canvas — the tennis dress —  allows him to highlight one of sport’s most dominant athletes while complementing Williams' captivating aura.

"With Serena, we have one of our generation's most powerful, inspiring athletes as the muse," says Abloh. "I was trying to embody her spirit and bring something compelling and fresh to tennis."

A Look Back At Some Of Serena's Defining Outfits From New York City

The collaboration began when Abloh and the NikeCourt design team met in Paris to discuss a performance dress for Williams. Nike sent a body form designed specifically for Williams’ figure to Italy to explore options with materials, then it was flown back to Indian Wells, California, where Williams could pick the features of the dress that spoke to her.

One of the most important inspirations for the dress was Williams’ love of dance and ballet, which appears in the tulled design to give her a tutu-like airiness on the court. After Williams tried on the dress, the body form was sent back to Italy for the final modifications that will appear in New York City.

"What I love about tennis is the gracefulness. It's an aggressive and powerful game, but it takes touch and finesse," says Abloh. “So the dress is feminine, but combines her aggression. It's partially revealing. It's asymmetrical. It has a sort of ballerina-esque silhouette to symbolize her grace. It's not about bells and whistles and tricks. It's just about it living on the body, and expressing Serena’s spirit with each swing of the racket."

Of course, designing for optimum performance was always a priority. The tulled dress flares out to accommodate the athletic moves in Williams’ arsenal, while the supportive-mesh fit hugs her body and simultaneously keeps her cool for the hot New York City evenings.

The collection also has “flare” in the literal sense, as Serena will step onto the court wearing a special PE edition of her NikeCourt Flare 2.

The collection includes a dress for both day and nighttime play, a bomber jacket, a bag, the NikeCourt Flare 2 and limited editions of The 10: Nike Air Max 97 and The 10: Nike Blazer Mid SW.