Over the next 17 days, Nike's "Unlimited Campaign" invites athletes worldwide to push their limits via global experiences — including events in London, Los Angeles, New York, Rio, Shanghai and beyond.
The “Unlimited Shanghai” journey kicked off today with myriad citywide events.
The Nike Innovation Container inspired athletes with innovative products, whereas the Nike Customization Workshop provided them with an opportunity to personalize t-shirts and sneakers and the Nike Stamina Test Ground invited them to better understand their performance potential. At a special edition of the Nike Rise Academy, Shanghai Sharks men’s basketball players Wang Tong and Zhai Yi coached basketball fans, while on a scenic rooftop along the Bund Nike+ Training Club participants embarked on a high-intensity session, accompanied by rhythmic beats.
A ferryboat ride featuring speed and endurance challenges was matched on the Huangpu River’s banks, where coaches and pacers from the Nike+ Run Club led athletes on an exhilarating urban route. Three Nike Air Max collectors — Steven from London, Lalla from Paris and Krysion from Beijing — made appearances at the SNKRS ON SHANGHAI.
The journey continues at over 60 Shanghai locations, including major basketball courts, where tomorrow, August 6, JORDAN FLIGHT CLUB will offer athletes services, innovative products, the chance to participate in competitions and the opportunity to visit COURT ZERO. There, they can take part in the ultimate challenge and meet Russell Westbrook.
Visit www.nike.com/sh for details on upcoming “Unlimited Shanghai” events.
Thousands of athletes gathered in Central Moscow for a full day of NRC and NTC classes, as well as dance workouts and product trials.
Visit www.nike.com/ru for details on upcoming “Unlimited Moscow” events.
Unlimited NYC invites eight million athletes* to join in a series of sport and culture events over three consecutive Saturdays in August. Each of these events is part of the larger Summer Streets initiative —spanning a closed seven miles from Brooklyn Bridge to Central Park — in partnership with New York City Department of Transportation.
The initial Unlimited NYC experience included a soccer-inspired NTC workout, a 3v3 knock-out soccer tournament and a trial-zone experience with the newest Nike Soccer footwear.
Visit www.nike.com/nyc for details on upcoming “Unlimited New York” events.
"Unlimited Los Angeles" celebrates the city’s diversity of sporting interests, with activities ranging from basketball to speed training.
To kick off the ongoing activation, 600-plus athletes met under the Rose Bowl lights for a workout led by U.S. Women's National soccer team member Alex Morgan’s trainer. The session included a locker room gear up, access to the latest Nike innovations and a rare on-field experience.
Visit www.nike.com/la for details on upcoming “Unlimited Los Angeles” events.
Santiago, Chile, kicked off a weekend of Unlimited activities on Friday by hosting a select group of women at the House of Unlimited, where they trialed the new Nike Pro Bra collection. The next day, a special NTC session led by trainer Bárbara Peschiera and supported by actress Valentina Carvajal invited participants to push their limits, while on Sunday NRC Coach Luis Montenegro, accompanied by model and TV host Gabriela Dallagnol, guided more than 30 athletes on a 15K run around the city.
During Saturday’s speed training session, 400 runners and young athletes found their stride on a 60-meter gradient straightaway tucked between Midtown Manhattan’s high-rises. On Sunday, August 14, Nike Running partnered with the inaugural Brooklyn Mile, inviting runners from across the city put their pace to the test and attempt new personal records.
On Sunday, August 14, American running legend Joan Benoit Samuelson, Brasilian model Iza Goulart and Chinese singer Selina joined 100 runners to celebrate women in sport.
Once the initial jog was complete, attendees took part in a series of other activities, including an NTC activation, football and sneaker consultations.
Visit www.nike.com/br for details on upcoming “Unlimited Rio” events.
In partnership with the City of Los Angeles and community organization CicLAvia, over 800+ runners rallied on Wilshire Boulevard for a Nike+ Run Club 5K. Meanwhile, Nike East Los hosted a Up2Us Clinic for Coaches in the East LA community. There, 35 coaches worked with 100 kids to complete their first Marathon Kids mile.
Starting August 15, athletes of all levels are invited to run and train at Unlimited Prague, a venue featuring thrilling views of the city and a range of activities. In the spirit of “Unlimited,” on August 17 and 18 these workouts are programed to run for a full 24 hours.
Visit www.nike.com/cz for details on upcoming “Unlimited Prague” events.
Unlimited Istanbul gets in on Nike’s global boundary-breaking action with a variety of physical activities, including Nike Run Club and Nike Training Club workouts that have activated hundreds of athletes across two continents (half of the city sits on the European side of the Bosphorus, while the other half is situated in Asia). Workouts include dance classes, runs and strength-building events.
Visit www.nike.com/tr for details on upcoming “Unlimited Istanbul” events.
One hundred athletes, including boxer Anthony Ogogo and musician Ellie Goulding, kicked off the launch of Nike Unlimited You, a ground-breaking, running and training experience in the heart of East London.
From August 19 to 21, athletes can take one of two journeys led by Nike Master Trainers: an adrenaline-fueled Kobox class paired with a unique Nike Run Club (NRC) session or a fast-paced Barry’s Bootcamp treadmill workout followed by a Nike Training Club (NTC) session. Unlimited You is set to a bespoke soundtrack by pioneering duo Alexis Taylor and Joe Goddard of Hot Chip, complete with a live 15-piece string orchestra and immersive light installations by Artisan, from the creators of United Visual Artists.
Visit www.nike.com/london for details on upcoming “Unlimited London” events.
Los Angeles celebrated the final days of track & field competition by inviting 96 Runners from 23 run crews from around the city met on top of a downtown building for a single elimination 4x400m meet. 200 spectators joined to cheer the races, which served to connect and unit Los Angeles’ running community.
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