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The LEBRON 12 Cereal: Breakfast of Young Champions
Download Image:
The LEBRON 12 Cereal: Breakfast of Young Champions
Download Image:
The LEBRON 12 Cereal: Breakfast of Young Champions
Download Image:
The LEBRON 12 Cereal: Breakfast of Young Champions
Download Image:
The LEBRON 12 Cereal: Breakfast of Young Champions
Download Image:
The LEBRON 12 Cereal: Breakfast of Young Champions
March 16, 2015

The LEBRON 12 Cereal: Breakfast of Young Champions

Basketball has never been so tasty thanks to Nike's Snack Attack Pack 

Nike unveils the LEBRON 12 Cereal, the third of a three-shoe Nike Snack Attack Pack designed exclusively for kids. The seven-color LEBRON 12 Cereal joins unique colorways of the KD 7 and the KYRIE 1, inspired by the favorite snacks of Kyrie Irving and Kevin Durant when they were kids.

James and Irving share the same affection for breakfast food – the KYRIE 1 Cereal Sneaks being Irving’s representation in the Snack Attack Pack – while Durant’s love for peanut butter and jelly sandwiches inspired the KD 7 PB&J.

The Snack Attack Pack also includes a unique T-Shirt and hat combination designed to compliment the multi-colored shoe.

The LEBRON 12 was designed for the young basketball player who demands the best performance footwear available. Born of dedicated research, data capture and wear-testing the LEBRON 12 is everything the young athlete needs and nothing more.

Borrowing visual elements from the adult version there are five visible, hexagonally-shaped EVA foam cushioning units in the forefoot of the outsole to provide lightweight responsiveness where it's needed most. For the young athlete, Nike designers replaced the Nike Zoom Air bags with EVA foam to provide responsive cushioning that holds up to the rigors of daily use. A Nike Zoom Air bag in the heel of the Grade School version delivers the great cushioning it is know for since first introduced to basketball footwear in 1995.

The lightweight Megafuse upper provides great stability and a locked-down feel. It has the added benefit of durability to handle general wear from home to school to the playground to the court. Traction is also an incredibly important feature and both the Grade School and Pre-School versions share a tacky clear rubber outsole with delta nodes to improve grip on a all surfaces.

The Grade School version has a standard tongue but uses a half-bootie construction for easier entry, versus full inner sleeve on the adult shoe. Hyperposite molded wings on the shoe deliver precise support to the ankle, and the shank in the mid-foot was adjusted to be less rigid so the younger athlete’s smaller foot can flex better. 

The LEBRON 12 Cereal is available now at nike.com and select Nike retail partners.