Download Image:
Nike Collaborates with London’s The Basement on New Dunk 2
Download Image:
Nike Collaborates with London’s The Basement on New Dunk 0
Download Image:
Nike Collaborates with London’s The Basement on New Dunk 1
Download Image:
Nike Collaborates with London’s The Basement on New Dunk 3
Download Image:
Nike Collaborates with London’s The Basement on New Dunk 4
Download Image:
Nike Collaborates with London’s The Basement on New Dunk 5
July 25, 2017

Nike Collaborates with London’s The Basement on New Dunk

Founded in December 2013, The Basement is a London-based collective connecting the city’s young creatives through inclusive online and offline platforms. Bonded by their passion for culture and community, its members, who come from a range of backgrounds, organize meet-ups using Facebook groups and local spaces. They also document their experiences, create content and share think pieces on their website, BasementApproved.com.

Following a series of films titled “Real People Do Real Things,” which highlights nine members of The Basement, comes the reveal of the Nike Dunk Low BSMNT. The shoe, designed by member Daniel Pacitti, combines nine materials, including canvas, corduroy, denim and leather, to reflect the diversity of the youth within and supported by The Basement.

“At its heart, The Basement is all about creating opportunities for young people,” says Pacitti, who is 18 years old. “When designing the shoe, we made each panel a different material to represent the diversity within our community. When they come together, they form something more beautiful and more powerful.”

Additional design details include a new BSMNT Swoosh logo on the tongue, foot bed and heel, as well as a reflective, embroidered mini swoosh on the lateral side of the toe. The Basement logo, a series of lines representing nine rungs of a ladder, is also reflective and embroidered on the lateral side of the heel.

All proceeds from the shoe will go toward the Youth Futures organization, which currently provides mentorship programming to London youth, in addition to space for meals and doing homework. The Basement plans to support the creation of a media production suite at Youth Futures as a way of enabling more young people to create and share stories through multiple mediums. The suite would provide resources for photography and video production, graphic and web design and digital media education.

The Nike Dunk Low BSMNT is available exclusively at The Basement x Nike pop-up in London on July 29. There will also be apparel for sale designed by member Alexandra Hackett, founder of ALCH. The pop-up address will be announced on the morning of July 29 via Basement channels.