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THE 2016 CONVERSE PRIDE COLLECTION CELEBRATES THE CREATIVITY OF ALL CONSUMERS

Converse proudly unveils the 2016 Converse Pride Collection – three colorful new Chuck Taylor All Star sneakers designed to be worn at pride parades, concerts, jubilations and beyond. Inspired by all the LGBTA communities around the world, the collection serves as a passionate reminder for universal tolerance, diversity and equality — encouraging the creative community to be their most authentic selves.

Launching this spring on the classic Converse Chuck Taylor hi and ox silhouettes, special features include a premium woven upper in vibrant rainbow colors, along with a rainbow license plate and aglets. The collection will be available in both woven canvas and an all-over rainbow splattered canvas design and boldly shows Converse’s support of the global pride movement.

Rallying the world to unleash their creativity and support universal tolerance and equality, the new 2016 Converse Pride Collection will be available at Converse retail stores and online at Converse.com on Friday, May 13. The hi-top will retail between $65-$75 USD and the low-top at $60 USD.

ABOUT CONVERSE

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, visit media.converse.com and follow @converse.

PRESS CONTACTS

Christine Su

Converse

Christine.Su@converse.com

Thomas Dietz

PMK*BNC

Thomas.Dietz@pmkbnc.com