The 10//2 Collection from Lance Armstrong and Nike
June 28, 2005
BEAVERTON, Ore. (28 June, 2005) – On October 2, 1996, cyclist Lance Armstrong was diagnosed with cancer. As he explained, “it was the day I started to live.” After a year of celebrating his LIVESTRONG way of life through the sale of 50 million distinctive yellow wristbands, which raised $50 million for the Lance Armstrong Foundation, Nike and Lance have teamed to give the campaign a new direction.
The 10//2 Collection from Nike is a line of lifestyle and performance product that is inspired by Lance Armstrong’s celebration of life. Offering a variety of high performance technical cycling wear and lifestyle products, the 10//2 Collection celebrates the two sides of Lance – the fanatically driven and the totally casual - while acknowledging the significance of that day.
Of course, yellow plays a pivotal role in the 10//2 Collection. Yellow is Lance’s color – the color of the jersey he’s won a record six times, and the color that has come to stand for the hope he shares with cancer patients around the world through his foundation. Nike integrated yellow throughout the line by incorporating a yellow band on each product. The Lance Armstrong Foundation will continue to receive $1.00 for each 10//2 Collection item sold.
The 10//2 Collection can be purchased online at www.wearyellow.com and www.niketown.com. It is available in full distribution beginning July 2, at NikeTown, Nordstroms, Finish Line and specialty cycling shops nationwide.
In addition to signature 10//2 Collection caps, 10//2 messenger bags, 10//2 hoodies, 10//2 tees, “Good Days/Great Days” tees, and 10//2 polos for men and women, the line includes distinctive performance apparel, including: A Dri-FIT Waffle Half-Zip, Dri-FIT Waffle short, and Dri-FIT Waffle Pant for men; Dri-FIT Sport Bra, Temp Track short and Dri-FIT Slacker Jacket for women.
Footwear includes the Nike Free 5.0 (men/women, the Air Zoom Miler (men/women), the Nike Free Trainer 5.0 (men), the Air Zoom Infiltrator (men), the Benassi LA Slide (men), and the Pazura Thong (women).
In greater detail:
Nike 10//2 Performance Jerseys
The long sleeve, short sleeve and sleeveless cycling jerseys are each thoughtfully designed with the essential features you’d want when your day’s about the bike. Each performance jersey features:
100% Nike Dri-FIT that wicks moisture away from the body to keep you cool and dry
Mesh inserts at the arms and back of neck for enhanced breathability
An 18-inch invisible zipper that allows for added ventilation
Signature yellow band at the left cuff
10//2 graphics sublimated on both front and back.
Nike 10//2 Performance Short
The technically designed bibbed cycling short is extremely comfortable by using the latest synthetic chamois for cushioned, chafe-free riding. Additional features include:
U-panel construction in 190-gram nylon spandex
High-performance multi-density chamois for maximum comfort
Lycra spandex straps with mesh inserts for enhanced comfort and breathability
Signature yellow band at left leg
Nike 10//2 Windfront Vest
The 10//2 Windfront Vest provides essential windproof water-resistance for the core when cooler, moist conditions prevail. It’s the perfect addition to a cyclist’s kit. Additional features include:
100% microfiber polyester is water-resistant and windproof offering superior protection from the elements
Open-mesh back for enhanced breathability
Extra high collar offers greater wind protection
Full zip front
Signature yellow band at left arm
Nike 10//2 Footwear – Nike Free
The premise of Nike Free is simple – to create a shoe that more closely mimics the foot’s natural barefoot action that will both strengthen the athlete’s feet and help to improve performance. Specific features of the 10//2 Nike Free footwear include:
The unique upper is a one-piece Escaine material that allows for a great fit, while engineered vents enhance breathability
The Phylite midsole is siped or cut into an engineered pattern of flex grooves both laterally and longitudinally throughout the midsole to provide the most flexible midsole ever in a Nike shoe
The outsole is constructed of BRS 1000 rubber inserts added to the Phylite heel to add durability
Signature yellow band
About NIKE, Inc. NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan (R), which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.