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It's All In The Details: The Nike Tech Book

The Nike Tech Book  — Nike Sportswear’s first interactive, shoppable style guide — allows any athlete to be first to know and first to buy the latest sport-style innovations. 

Available via iOS and Android in 32 countries and 18 languages, the new platform allows Nike+ members to not only interact with athlete and product stories, but also exclusively purchase the featured items.

 

Ho15 Tech Pack Hero Sneakerboots Pr High Res V2

For the Holiday 2015/16 season, the men’s and women’s Nike Tech Fleece Aeroloft collection and Nike Flyknit Trainer Chukka SneakerBoots are available for purchase worldwide solely through the Nike Tech Book, until November 5.

"At Nike, it’s in our nature to innovate,” says Davide Grasso, Nike’s Chief Marketing Officer. “This extends beyond products to experiences, such as the Nike Tech Book. This immersive, interactive and shoppable style guide makes it simple for Nike+ Members to learn about, experience and buy Nike Sportswear’s most innovative holiday products.”

Ho15 Tech Pack Hero Aeroloft Pr V2 High Res

The app also invites the user to interface directly with the innovation of each product and explore athlete photography in new compelling ways.

Download to your device through the Google Play here and through the Apple App Store here