Launched during the basketball draft on June 28, Nike Basketball's "Summer is Serious" campaign features Oklahoma City superstar Kevin Durant and showcases the fierce competition of summer basketball. In the initial spot, filmed in his childhood rec center – the Seat Pleasant Activity Center - Durant is chosen over local rival Anton Barrels for the "Shirts" team.
Each day starting the week of July 9th, Nike Basketball will roll out a series of "Summer is Serious" videos showcasing the many personalities that make up summer basketball; asking players to tweet @nikebasketball with #SUMMERISSERIOUS to win a chance to be drafted by Durant or James Harden.
The two teams, selected by Durant and Harden, will square off in the ultimate pick-up game of the summer at the Tournament of Champions in New York City on August 16.
Meet the many personalities of the "Summer is Serious" campaign: First up is Kevin Durant, aka the Big Dog:
Next up, Anton Barrels, aka the Spark Plug:
Meet Jade Yorker, aka the Over-Dribbler:
Don't miss Spooner Dee, aka the Trash Talker:
He's on your side. Meet Darrell Belts, aka the Motivator:
Here's Rack Parkins, aka the Ballhawk:
Next up, let's meet Wally Alvarez, aka the Shooter:
Last, but not least is Giorgio Styles, aka the Hot dog:
Check back here as the "Summer is Serious" campaign showcases new players —including the Over-Dribbler and the Ballhawk — as they debut their best moves. For more details on the campaign check out www.summerisserious.com.