BEAVERTON, Ore. (13 February, 2008) — Steve Nash is the All-Star guard for the Phoenix Suns whose passion for environmental awareness forged a partnership with Nike (NYSE:NKE)to create the Nike Trash Talk, the first performance basketball shoe made from manufacturing waste. Nash will debut the Nike Trash Talk tomorrow night in Phoenix against the Dallas Mavericks.
The Nike Trash Talk is modeled after Nash’s current shoe, the Nike Zoom BB II Low, and meets Nike’s Considered design standards for taking a sustainable approach to performance footwear innovation. Learn more.
“Any opportunity to promote the environment and preserve our planet is a step in the right direction,” Nash said. “I’m very excited to be one of the first athletes to wear the Nike Trash Talk. I think people will love the shoe, and hopefully by wearing it I can inspire others to try it out as well.”
Nike footwear designer, Kasey Jarvis said: “We were really looking for a ‘here and now’ solution to footwear waste, and creating a performance product using waste materials felt like a very innovative solution. Using Nike’s Considered design ethos we were able to create a shoe that stands up to the stringent on-court performance requirements but is also more environmentally friendly.”
The Nike Trash Talk meets Nike’s Considered design standards because…
The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching. The mid-sole uses scrap-ground foam from factory production The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste. The Phoenix Suns’ colorways will have shoe laces and sockliners which use environmentally-preferred materials and will be packaged in a fully recycled cardboard shoe box.
Nike is releasing a limited number of the Nike Trash Talk in three different colorways – two Phoenix Suns colorways (home and away) and one colorway for Nash to wear this week for the All-Star Game. The All-Star colorway will be sold at the House of Hoops by Foot Locker in New York and in New Orleans this week with a suggested retail price of $100. The Phoenix Suns colorways will launch April 22, 2008 at the House of Hoops by Footlocker.
About Nike Considered and Nike GrindAs part of Nike’s commitment to innovate for a better world, the company has committed to designing all footwear to meet Nike’s baseline or higher Considered design standards by 2011. Nike’s Considered ethos challenges designers to use environmentally preferred materials, reduce waste, create sustainable manufacturing processes and use innovation to help reduce our overall environmental impact.
*Nike Grind: Nike created a recycling program in 1993 called Reuse-A-Shoe, which collects worn-out athletic shoes of any brand and recycles the footwear into usable material we call Nike Grind (rubber from the outsole, foam from the midsole and fabric from the upper). We also collect and recycle material left over from footwear manufacturing.
Nike Grind is used in Considered product and in sports surfaces such as basketball courts, soccer turf and playgrounds which are donated to communities around the world.
About NikeNIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; NIKE Bauer Hockey Corp., a leading designer and distributor of hockey equipment; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikeinc.com.