LeBron James is an international ambassador of Ohio as he carries the soul and hard-working spirit of the greater Cleveland community with him. Nike celebrates James and the tenacity of his hometown through the #iDYOURHERO initiative.
Beginning today, James and Nike shine the spotlight on 12 Ohio heroes making a difference in their communities. These Ohioans share a common goal with James to strive for greatness in their everyday lives by empowering others. The heroes’ inspirational stories come alive in 12 custom LEBRON 12 NIKEiD colorways.
The 12 individuals from Ohio include:
Dru Joyce, Akron
As a high school basketball coach, mentor and father figure to James, Coach Dru Joyce’s commitment to his athletes makes him an inspiration to his community.
Kinyatta Edgerson, Cleveland
Clevelander Kinyatta Edgerson worked hard to become a first-generation college student. Like James, Edgerson’s dedication to being an example for her family and hometown makes her a hero.
Billy Hundt, Cleveland
Billy Hundt is a military veteran and local firefighter. Similar to James, Hundt has a natural instinct to serve his community through his selflessness and a loyal sense of camaraderie.
Aleah Duncan, Akron
Larry Gray, Cleveland
Larry Gray, information officer for the fire department, is as heroic as he is humble. “I believe my teammates are the heroes,” says Gray. “Without them I wouldn't have a job. I’m inspired by LeBron’s teamwork.”
Jon Sawyer, Cleveland
Jon Sawyer, a hard-working Clevelander who opened the first certified green restaurant in Ohio. Similar to James, Sawyer shares a resolve for and commitment to Cleveland that make him a true asset to the community.
Kara Cauffield, Akron
“LeBron’s teachers helped him early on and inspired him to become amazing,” says Kara Cauffield. As an elementary school art teacher, she shares a dedication to youth with James.
Dr. Benson Bonyo, Akron
“LeBron’s return shows his love for the people here,” says Dr. Benson Bonyo, a doctor who serves many poor and uninsured patients from low-income, inner-city neighborhoods. “I understand his point of view, as I work to support both Akron and my hometown in Kenya.” Bonyo’s selfless service makes him a local hero.
Angela Dudek, Cleveland
Whether it’s publishing awareness articles, hosting fundraising events or delivering canned goods, Angela Dudek is there to inspire her city when its less-fortunate citizens need her most.
Victoria Young, Akron
Victoria Young’s love and support for her children and the children she serves as a school liaison make her a hero.
Brandi Davis, Akron
Brandi Davis is a school principal, visionary and friend. Her love and commitment for her students and her hometown make her a hero.
Richard Starr, Cleveland
“We need to invest in our kids to change the future,” says Richard Starr, director of the local Boys & Girls Club of Cleveland. Like James, Starr has dedicated his life to being a positive role model for kids in his community.
Through the hashtag #iDYOURHERO, the campaign encourages fans to design a shoe via NIKEiD inspired by their own hero and share the story on social media. NIKEiD and Nike Basketball will recognize consumers who share their stories and designs.
James will salute a hometown hero by wearing one of the customized shose in an upcoming game. The honor comes from James’s ambition to recognize the impact of hometown heroes who inspire greatness in their communities.