Since launching in 2015, Nike SNKRS has abided by a “better is temporary” philosophy, consistently evolving its member services and product mix. Over the years, shifts have included the creation of a dynamic desktop experience, expansion to China, Europe and Japan and instituting a robust series of storytelling franchises that enliven our collective relationship to sneakers.
Ahead of a summer of big SNKRS-exclusive drops, including the recently announced Nike x Off-White Dunk, the platform is evolving its Exclusive Access release model.
This model was created to help Nike Members and engaged participants in the SNKRS community gain access to highly-anticipated releases. It extends SNKRS' position as the ultimate online community for sneaker fans and the premier destination for Nike drops.
Here's What to Know About Exclusive Access:
1. Exclusive Access invitations extend personalized purchase offers to members of the SNKRS community based on their engagement with the SNKRS app. Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access.
2. There are 50+ variables which may be used to determine which members are awarded Exclusive Access for a given product. These variables span prior launch entries on SNKRS, content engagement, poll responses, as well as a number of other factors. While the variables are combined in different ways for each Exclusive Access release, the goal is always to reward the most deserving members.
3. Exclusive Access is always delivered via a Push Notification, so members should be sure to have their Push Notifications enabled for SNKRS, invitations are good only for a limited time. Additionally, Exclusive Access does not mean a pair is reserved for in a member's size, but rather assures first chance at the product.
4. Invitations for Exclusive Access to the Nike x Off-White Dunk on SNKRS will be available to select members of the community August 9 and continue over multiple days.