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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
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Rio’s Olympic Villages Inspire the Next Generation of Athletes
November 11, 2015

Rio’s Olympic Villages Inspire the Next Generation of Athletes

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Rio’s Olympic Villages Inspire the Next Generation of Athletes

Nike lança programa para promover impacto comunitário no Rio, por meio do esporte

As the world’s greatest athletes prepare for the Games in Brasil, Nike partners with the City of Rio de Janeiro to ensure the area’s young athletes also have a sustained opportunity to pursue their potential.

The partnership includes 22 community and sport recreation centers, historically known as the “Olympic Villages,” spread throughout the metropolis. The mission is to inspire a lifelong love of movement in local kids  — Brasilian kids are the least active in Latin America — and, ultimately, help transform their communities. This effort will also harness the spirit of Nike’s Vem Junto invitation to generate a movement throughout Rio’s communities to drive change through sport.

Explore the 22 Villages, with a focus on Encantado, in the interactive map below

Enquanto os maiores atletas mundiais se preparam para o grande momento esportivo em agosto, no Brasil, a Nike reforça a parceria com a cidade do Rio de Janeiro para garantir que os jovens tenham de oportunidades sustentáveis de desenvolver seu potencial no esporte. O programa inclui 22 espaços presentes em comunidades espalhadas por toda a cidade, conhecidos como Vilas Olímpicas. A missão é inspirar uma paixão pelo movimento por toda a vida nas crianças e, consequentemente, transformar suas comunidades.

Este projeto também reforça o espírito da plataforma Vem Junto , que visa promover uma transformação das comunidades por meio do esporte.

Encantado

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Each of the villages will receive training in youth programming, plus Nike product and equipment. In addition, the villages of Encantado, Caju, Mato Alto and Acari will be renovated and host inspiring brand activities and engagement with Nike store athletes.

Cada uma das Vilas Olímpicas vai receber treinamento em programas para jovens, além de produtos e equipamentos Nike. Como parte do projeto, as Vilas do Encantado, Caju, Mato Alto e Acarí também serão revitalizadas, contarão com ações de corrida e treinamentos promovidos pela marca, além da participação de voluntários das lojas Nike.

“The Olympic Games are such a great opportunity for all kids to see and experience a variety of sports, and see those men and women playing and winning and overcoming obstacles,” says Alice Gismonti, Nike’s Director of Community Impact in Brasil. “If you ask kids in Brasil some athletes’ names, they will probably give the name of a male football athlete. Especially for the girls, this will be an amazing opportunity to start seeing themselves as athletes.”

“Os Jogos Olímpicos são uma grande oportunidade para que as crianças conheçam e experimentem novas modalidades esportivas, além de assistir a atletas competindo, ganhando ou superando obstáculos”, diz Alice Gismonti, Diretora de Impacto Comunitário da Nike do Brasil.

In order to maximize impact and ensure long-term contribution to the lives of Rio’s kids, Nike consulted not only with the city and its community representatives, but also with youth experts, NGOs, local artists and others to learn about life in the neighborhoods surrounding the Villages, as many of the sites are situated in the city’s most under-resourced areas, with safety concerns, lack of infrastructure or other issues that limit mobility. On average, kids in these communities only play within a mile from home.

Para maximizar o impacto e garantir uma contribuição de longo prazo para as crianças do Rio, a Nike conversou com os representantes de cada uma das comunidades, jovens, ONGs e artistas locais com o objetivo de conhecer mais a rotina e a vida dos bairros em torno das vilas. Muitos dos locais estão situados em áreas com poucos recursos, com problemas de segurança, baixa infraestrutura e outras questões que limitam a mobilidade. Em média, as crianças dessas comunidades só brincam ou praticam esportes num raio de 1,5 quilômetros.

“We have over 160 neighborhoods and 6.4 million people in Rio,” says Gismonti. “It would be impossible to transport kids to the program; we need to bring the program to the kids. If we can build a platform throughout the city where those kids can start experiencing sport in all its dimensions, and where they can count on participating in those activities after the Games end, we can change how this new generation of kids will look at sport moving forward.”

“São mais de 160 bairros e 6,4 milhões de pessoas no Rio”, diz Alice. “Seria impossível levar as crianças até os programas esportivos. Nós precisamos levar o programa até as crianças. Se conseguirmos criar uma plataforma por toda cidade, na qual elas tenham experiências positivas com a atividade física e a certeza de que poderão continuar praticando mesmo depois das competições, nós podemos mudar a forma como essa nova geração vai olhar para o esporte.

This partnership with the City of Rio de Janeiro is just the latest example of Nike’s dedication to positive change and community impact in Brasil. Over the past decade, Nike – in collaboration with partners in Rio and Sao Paulo – has developed and continues to support 14 projects dedicated to providing kids with positive early sports experiences. This includes “Designed to Move,” which is committed to getting kids active in their communities and schools.

Essa parceria com a cidade do Rio de Janeiro é apenas o mais recente exemplo do compromisso da Nike em ações para mudanças positivas e impacto comunitário no Brasil.
Na última década, a Nike, em parceria com instituições e ONGs do Rio e de São Paulo, desenvolveu e continua apoiando 14 projetos com objetivo de promover estas experiências positivas desde a infância. Um exemplo deste movimento é o projeto Escolas e Comunidades Ativas, da plataforma Desenhado para o Movimento, que tem o compromisso de tornar as crianças mais ativas nas suas comunidades e nas escolas.

August 4: Clara Nunes Olympic Village

Skateboarders Gabriel Fortunato, Pamela Rosa and Yuri Fachinni joined hundreds of community members in celebration of the redesigned Clara Nunes Olympic Village on August 4.   

Read more about the Clara Nunes celebration here.

About Nike Community Impact

Nike believes in the power of sport to move the world and unleash human potential. However, the world is moving less and less, and today's generation of children is the least physically active ever. That’s why Nike works to get kids (ages 7-12) active early and for life, because active kids are happier, healthier and more successful. Together with its employees, partners, consumers and athletes, Nike also supports important causes that strengthen communities across the globe. Learn more.