Located under the Linha Amarela Bridge, a major avenue that connects Rio’s vibrant western beach neighborhoods to its less-developed north, the Encantado Olympic Village is situated in an urban neighborhood with a passionate community, but limited resources.
This year, as part of Nike’s partnership with the City of Rio de Janeiro to revitalize youth sport programming in the city’s 22 Olympic Villages, Encantado will receive redesigned spaces and structures, including a brand-new dance studio, beach volleyball court and a playground surfaced in Nike Grind, a sustainable material made from recycled athletic shoes and manufacturing scrap.
Localizada embaixo da Linha Amarela, avenida que conecta as praias e a zona oeste à zona norte, a Vila Olímpica do Encantado está situada em uma área urbana e densa, com uma comunidade que conta com poucos recursos culturais e esportivos.
Neste ano, como parte do compromisso da Nike com a cidade do Rio de Janeiro e com as Vilas Olímpicas, Encantado será o primeiro bairro a receber estruturas revitalizadas, incluindo um estúdio de dança e quadra de vôlei de areia. Um playground será construído com superfície de “ Nike Grind”, um material sustentável feito a partir da reciclagem de tênis. E tudo isso estará cercado por murais de grafitti desenvolvidos por artistas locais.
As part of the initiative, Nike will provide training to staff, who will implement ongoing youth programming, transforming the Village into a dynamic place where kids can be inspired to get active early, for life. Locals will also have the chance to engage with Nike product, equipment and brand activities including Nike+ Run Club and Nike+ Training Club, linking kids in Encantado to the larger Vem Junto movement across Rio by offering a range of fun and safe running journeys through their own communities.
Graffiti artist André Lourenço, a.k.a Kajaman, will be in charge of filling an entire wall of Encantado with a monumental mural that reflects the spirit of his city. Kajaman will work with local kids and artists to finalize the mural, which will depict the passions and athletic opportunities of the Village – including skateboarding, basketball, volleyball and football – in vibrant color.
Como parte da iniciativa, a Nike oferecerá treinamento aos instrutores da Vila para incrementar o atendimento às crianças. O local será transformado em um espaço dinâmico, onde as crianças e jovens poderão brincar e praticar esportes com materiais Nike, além de participar de ações de ativação da marca, incluindo Nike+ Run Club e Nike+ Training Club.
“The idea is to bring inspiration, and invite the youth of Brasil to be more connected to sport,” says Alice Gismonti, Nike’s Director of Community Impact in Brasil. “We want to make sure that the kids of Encantado are not only spectators of the Games, but can also participate in and enjoy sports long after the Olympics have finished.”
To bring additional energy to the Village, Nike store athletes will volunteer to support the Encantado programs and staff. This represents what Gismonti describes as “an extra layer of commitment from our company to the community of Encantado.”
“It's not only about bringing product and equipment, but also bringing the passion of Nike into those spaces,” she emphasizes. “It’s about donating our time, our values and our energy to connect with these communities. As a sports company, that's what we do every day: inspire athletes to play more. We believe that our plan for Encantado and the other Olympic Villages will make the difference.”
The kick off with Encantando will be followed by the Caju, Clara Nunes and Mato Alto Villages, each of which will feature renovated facilities, resources and programming
Visit Encantado on our map to view before and after images of the Village’s Celebration on April 6, 2016
“A ideia é inspirar e convidar os brasileiros a se conectarem mais com o esporte”, diz Alice Gismonti, diretora de Impacto Comunitário da Nike do Brasil. “Queremos ter certeza que as crianças e jovens do Encantado não serão apenas espectadores dos Jogos Olímpicos, mas que participem e continuem praticando esportes mesmo depois das Olimpíadas”.
Para trazer uma energia adicional à Vila, funcionários das lojas Nike serão voluntários apoiando os programas do Encantado e os instrutores da Vila. Isso representa o que Alice descreve como “mais uma camada de compromisso da nossa empresa com a comunidade”.
“Não se trata apenas de oferecer produtos e materiais esportivos adequados, mas também de levar a paixão da Nike pelo esporte a esses locais”, ela diz. “É sobre doar nosso tempo, nossos valores e energia para nos conectarmos com estas comunidades. Como empresa, isso é o que fazemos diariamente: inspirar atletas a praticar esportes. Nós acreditamos que nosso plano para o Encantado e para as as Vilas Olímpicas fará a diferença”.
A inauguração do Encantado será seguida de revitalizações nas Vilas do Caju, Mato Alto e Clara Nunes. Cada uma contará com instalações renovadas, recursos e nova programação.
Visite Encantado no nosso mapa para ver imagens do antes e depois da celebração que aconteceu na Vila no dia 6 de Abril de 2016!
About Nike Community Impact
Nike believes in the power of sport to move the world and unleash human potential. However, the world is moving less and less, and today's generation of children is the least physically active ever. That’s why Nike works to get kids (ages 7-12) active early and for life, because active kids are happier, healthier and more successful. Together with its employees, partners, consumers and athletes, Nike also supports important causes that strengthen communities across the globe. Learn more.
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