When the first verifiable bicycle made its debut in 1819, it was deemed a “running machine.” When the City of Portland Bike Share Program, BIKETOWN, launches July 19, this old moniker takes on new relevance, as 10% of the program’s bikes will feature a limited-edition bike-wrap design inspired by one of three beloved Nike sneakers: the Nike Air Max 95, Nike Air Trainer 1 and Nike Air Safari. And while only one of the silhouettes was explicitly designed for running, all were made to move.
The Air Trainer 1 and Air Safari, creations of the renowned Nike designer Tinker Hatfield, both released in 1987. The Air Trainer 1, famously worn by John McEnroe, redefined cross-training shoes, while the Air Safari has become a cult classic thanks to unmistakable print detailing on its toe and heel. Meanwhile, Sergio Lozano’s Air Max 95 broke new ground in 1995 with Nike’s first black midsole, forefoot air and its immediately recognizable gradient upper.
The Air Max 95, Air Trainer 1 and Air Safari wraps will be spread across 100 Portland BIKETOWN stations, underscoring Nike’s role as the sole sponsor of BIKETOWN. Announced in January, the partnership includes $10 million over five years, which will increase the number of bikes in the Portland Bike Share Program from the 600 that were initially planned to 1,000. Learn more here.
Nike Community Impact
Nike believes in the power of sport to move the world and unleash human potential. However, the world is moving less and less, and today's generation of children is the least physically active ever. That’s why Nike works to get kids (ages 7-12) active early and for life, because active kids are happier, healthier and more successful. Together with its employees, partners, consumers and athletes, Nike also supports important causes which strengthen communities across the globe. Learn more.