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Inside New NIKEiD Personalization Program

Personalized NIKEiD service adds bespoke messages to six of the brand’s iconic kicks – and just one day to a order.

Nike PiD  Pegasus 32

Life seems to accelerate with every passing day. Hard evidence: Baseball has recently implemented new pace-of-game measures and nearly two billion smartphones worldwide, with diminishing load times, ensure we communicate more quickly, via countless mediums. 

Nike PiD Roshe LD-1000

“In sport, as in life, everyone who competes has passion and personal motivation. The new Personalized iD service is exciting because it gives athletes the opportunity to communicate inspiration, support, passion and connection to the world around them in a meaningful and timely way,” explains Ken Dice, Vice President and General Manager, NIKEiD.

Jumping in the game, Nike now offers a new Personalized iD (PiD) service that trumps even a tweet’s swift statement. Evolving the company’s classic, fully customized NIKEiD option, PiD provides athletes the opportunity to declare their personal message (a mantra, nickname, team affiliation, favorite cause, social handle, personal record or otherwise) via eight to 11 text characters situated on their choice of six iconic Nike shoes.

Nike PiD Kobe X

The PiD service is currently available in North America and can be added to the Roshe LD-1000, Roshe One, Pegasus 32, Hypervenom Phantom II, LeBron Soldier IX or Kobe X, with the message – which can feature letters, numbers and symbols – digitally printed in black ink. The memo’s location is dependent upon the shoe style, as determined by Nike designers, and the personalization service adds just one day to the typical 3-4 day delivery timeframe of a order. 

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