OSU and Nike partner to modernize and strengthen athletic brand across all 17 sports teams.
Oregon State University, in partnership with Nike, today introduces a new brand and identity system that sets the visual direction for Beaver Athletics for years to come and modernizes one of the most recognizable brands in all of intercollegiate athletics.
OSU and Nike officials worked on a nearly two-year brand evolution program to refine and update the celebrated marks of the University, honoring the rich tradition of academics and athletics. With the goal of developing an innovative and contemporary athletic brand identity, OSU and Nike worked with student-athletes, coaches, administrators and alumni to compile input on the department’s brand attributes.
“Oregon State Athletics has undergone a tremendous transformation in the last 15 years and our new brand identity is another sign that the Beavers continue to confidently move forward,” said Director of Athletics Bob De Carolis. “The ultimate goal for the rebrand is to attract high-caliber student-athletes to a contemporary brand, while respecting our heritage.”
The new Beaver logo features clean, contemporary lines and a modern, confident and timeless graphic structure. The logo accurately reflects the essence of Oregon State Athletics – Heritage, Strength, Victory, United, Innovation, Tenacity, Dedication and Integrity. Through these brand identity updates, Oregon State creates separation and distinction in the marketplace while respecting the past and representing the future.
“Nike has a long-standing relationship with Oregon State Athletics and it has been an honor to work with them on their new brand identity,” said Todd Van Horne, VP and Creative Director for Nike Football and Baseball. “This new update respects OSU’s history and represents their future while creating separation and distinction in college sports."
As part of the new program, all 17 of OSU’s intercollegiate sports teams will showcase consistent colors, logos, lettering and numerals.
Fans can go to Beaver Authentics or the OSU Beaver Store for immediate purchases or pre-sale ordering. Most retail outlets that sell Oregon State merchandise will have products with the new branding by mid-April.
NEW OREGON STATE BRAND IDENTITY STANDARDS
A refined, contemporary primary Beaver mark to be used consistently by all intercollegiate athletic teams.
A custom typeface and numeral set.
Primary and secondary color palettes.
Primary Identity – Beaver Logo
A refined Beaver logo will serve as the primary representation of the brand, and will be used as the main identifying device for Oregon State Athletics. The new mark is a contemporary evolution of the current Beaver mark, and supports the goal of respecting the past while representing the future. The use of the OS logo will remain part of the University’s overall program, but will be phased out by Athletics.
Secondary Identity – Typography and Word Marks
Block typography has been a fundamental part of OSU’s athletic heritage and speaks to the no-nonsense, hard-working nature of Oregon State athletes, coaches and fans. It is honest, strong, imposing – the perfect foundation for the future of Oregon State Athletics typography. Consistent usage of the typography will support the primary logo and ensure clarity and distinction in all Athletics communications.
A consistent color palette will allow for instant team identification and enhance the overall impact of the brand identity. Orange — a distinctive color within the Pac-12 Conference —black and white are the official colors for Oregon State Athletics and will remain a constant on all of the school’s intercollegiate teams.
A metallic bronze secondary color has been introduced, representing strength and integrity and draws inspiration from the well-used machinery utilized in the timber industry. The addition of bronze brings depth to the existing Oregon State color palette; it will be reserved for limited use only.
A custom tartan print has been designed to represent the Oregon State Beavers and enrich the overall identity package. The notches in the thick lines reference how beavers use their sharp front teeth to cut down trees, and the white pinstripes are composed of the Oregon State and Beavers wordmarks. The tartan is reserved for limited use only.
For more information about Nike, please contact the Nike Media Relations office at 212-367-4447.
The new women’s shoe collection is available October 27 via the SNKRS App and at retailers worldwide.
The new women’s shoe collection is available October 27 v...
The Nike AF1 A-COLD-WALL* is available October 21 exclusively at the A-COLD-WALL* pop-up in London.
The Nike AF1 A-COLD-WALL* is available October 21 exclusi...
James’s long-time designer dishes on the benefits of knit, the benefits of Max Air and delivering a new aesthetic.
James’s long-time designer dishes on the benefits of knit...
It's available starting October 23 exclusively on the SNKRS App in...
These are now available on the Nike App, nike.com and at select...
It’s available starting October 19 on nike.com and at select retailers.
More choice and an all-new shopping experience mean there’s something for everyone — and every workout. This simple guide can help you find your perfect pair(s).
More choice and an all-new shopping experience mean there...
Nike’s first football boot built in Montebelluna, the Air GX, hit the pitch in 1997. The fabled facility updates the classic boot with the new Hypervenom GX, launching today.
Nike’s first football boot built in Montebelluna, the Air...
The partnership, in its twentieth year, will see Nike continue to design and supply apparel to the twenty-five football, futsal and beach football teams within the Portuguese Football Federation, as well as support the continued growth of the women’s game.
The partnership, in its twentieth year, will see Nike con...
The Jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on and off the court.
The Jordan Brand Holiday ‘17 collection evolves the brand...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and classic garments, including a luxury Nike Destroyer Jacket and an all-new Oxford shirt. The collection launches October 12 in North America, October 20 in Paris and October 21 globally.
The Italian designer’s latest NikeLab collection offers a...
OBJ’s latest pre-game design hooks up with an exclusive new apparel drop.
OBJ’s latest pre-game design hooks up with an exclusive n...
Two of football's greatest discuss CR7's evolution as a player and the special significance of his CR7 Mercurial Chapter 5: Cut to Brilliance boots.
Two of football's greatest discuss CR7's evolution as a p...
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals.
Hong Kong’s Wonder Kid shares his resolve and inspires ev...
NIKE, Inc. (NYSE:NKE) today reported fiscal 2018 financial results for its first quarter ended August 31, 2017.
NIKE, Inc. (NYSE:NKE) today reported fiscal 2018 financia...