NikePlus Membership Unlocks New Benefits To Inspire and Reward Athletes
February 04, 2018
Big things are happening for NikePlus members: A wave of new benefits, called NikePlus Unlocks (which were first introduced in November) will roll out beginning today. Based on members' personal interests and goals, these perks, which include access to music, guided meditation and fitness classes, are designed to inspire and reward members on their journey to being the best athlete they can be.
Here's what you can look forward to:
GETTING REWARDED FOR WORKOUTS
The premise of this is simple: The more active you are, the more you get rewarded. Whether you run more miles through the Nike Run Club (NRC) app or do five new strength routines in the Nike Training Club (NTC) app this month, every time you stride or rep, your physical achievements trigger rewards. These include exclusive products (for example, a custom NRC tee or access to exclusive members-only running product) and experiences from Nike and its partners.
NEW PARTNERSHIPS ADDING VARIETY
Access to free services from Nike’s new partners, Apple Music, Headspace and ClassPass, better equip you to meet your goals as part of a holistic athletic experience.
Apple Music: Completing purchases or workouts can get you access to music. For example, when you reach a new minute milestone in the NTC app, you could unlock exclusive Nike playlists on Apple Music that include high-energy mixes specially designed to get you out and keep you moving. Plus, NikePlus Members who purchase the Nike Epic React Flyknit running shoe in the exclusive White Fusion colorway (shown below) will unlock up to four months of Apple Music.
Headspace: With access to guided meditation and mindfulness app, Headspace, NikePlus members will be able to unlock guided meditation content as well as audio-guided runs focused on mindfulness.
ClassPass: One way to gain access to free ClassPass class credits so that you can sample new workouts and add variety to your routine is by gearing up via the Nike app with the latest training essentials.
Tailored to each member, personalized Unlocks deliver everything from product discounts that last your entire birthday month to receiving a gift when you make a purchase (for example, if you buy an eligible sports bra via the Nike app, you could receive a free one-month ClassPass subscription) to exclusive VIP experiences (how do courtside seats to your favorite team’s home game sound?). The more you use nike.com and the Nike, NTC or NRC apps, the better Nike can get to know you and serve you with promotions tailored to your interests and goals.
A REFRESHED EXCLUSIVE SHOP
Throughout February, Nike’s members-only Exclusive Shop — which you’re guaranteed access to as soon as you log on to the Nike app — will be restocked with five new shoes, including the Nike Kyrie 4 iD, an exclusive Nike Zoom KDX and the Nike Epic React Flyknit in White Fusion.
These latest Unlocks in the Nike app complement the spectrum of services Nike provides for athletes and will continue to deliver value over the lifetime of the relationship with each member. The ultimate goal is a personalized experience for members that seamlessly combines digital and physical intersections with Nike.
Look for these new NikePlus member Unlocks to roll out in the Nike app beginning today. NikePlus Unlocks, including experience offers, Nike products and promotions, can be found in your Nike app profile. If you’ve received a NikePlus Unlock for a Nike product or promotion, you can redeem it in the Nike app. If you’ve received a NikePlus Unlock for one of Nike's partners, follow the link to the partner app or website to redeem the offer. If you’re not yet a member, you can download the Nike app here for iOS and here for Android.