Today, Nike is launching NikePlus Unlocks, a new membership feature appearing in the Nike App that upgrades experiences and access to the best of Nike by delivering on your wants and needs (which are determined by collecting and analyzing members' unique shopping behavior, activity and feedback across all Nike digital and physical touch points). Here’s a look at the first three you’ll get:
Access to Nike experts on demand
This feature connects you with a real person who will give you personalized recommendations, including helping to track something down, gearing you up for a specific sport or styling you out. For example, if you're about to take on your first marathon, you can message a Nike expert who's run many and can handpick footwear and apparel tailored to your goals and budget. If you prefer an in-person conversation, you can book a session with an expert in select retail locations.
This gets you the opportunity to purchase premium members-only product, including prized collaborations and the latest innovations, with options to personalize that product. In fact, it's the only place where you can customize exclusive colorways of the new Nike ACG Mowabb iD and Nike Air Vapormax from top to bottom, or show love for your team in a big way by adding an oversized logo and personalized lace dubraes to the Nike Air Force 1 High NBA iD. It's also the only place you can find the original colorway of the Nike Hyperadapt 1.0.
Reserved for you
With the information mentioned above, Nike will set aside coveted product for you before its public release date. Beyond single products or multiple products, the benefit also relays invitations to exclusive services such as members-only shopping events. And the more info you share with Nike, the better it can reserve product and experiences for you.
On top of all this, members will have access to same-day courier delivery, priority checkout at select Nike Factory stores and extended member shopping hours beginning with New York stores. Additional NikePlus Unlocks will continue to roll out in the future.