NikeLab presents Johanna Schneider Women’s Training Collection: Modularity for the Body in Motion
January 19, 2015
bringing a new aesthetic to women’s training
Innovating for the female body in motion is the foundation of the Nike Women design ethos. Partnering with Berlin-based designer Johanna Schneider, Nike brings a new aesthetic to women’s training through a modular capsule collection designed for ultimate versatility.
“For me, clothing is like entering a room. I’m creating environments. And the ideal environment has to be modular,” Schneider says. “On some occasions, I want to be more covered up or I need more support. On other occasions, I want my clothing to breathe; I want it to open up.”
NikeLab x JFS collection features outfits that build, layer by layer for different stages of a workout, including the transitional periods of warm-up and cool-down. Based on the wearer’s activity, the garments are designed to be fully adaptable, changing volume and position on the body for different stages of use.
NikeLab is a breeding ground for exploration, and collaboration with athletes and independent designers is an integral and longstanding tradition within Nike’s design program. Jamie Lee, Nike Design Director for Global Women’s Training, worked closely with Schneider throughout the development of the collection, fusing Nike’s wealth of technical and performance insight with Schneider’s modular design perspective. “Today’s female athlete needs full versatility,” Lee says. “This collection is about building her workout wardrobe but also making it functional for her day-to-day life.”
Inspired by the human body and its organic construction
Inspired by the human body and its organic construction, Schneider interprets clothing as a form of personal architecture, with foundational pieces that the athlete can adapt to individual needs and preferences. To achieve modularity, Schneider had to build the collection from the ground up. She created her own clothing patterns as she reimagined the construction of staple workout garments with an emphasis on function. Through this creative process, a new aesthetic was born. “Because she’s so experienced and skilled with pattern-making, Johanna brings a newness in creating shape and form,” Lee says.
"All garments of the collection are built to move and interact with the female body in motion,” Schneider says. “My idea of feminine silhouettes is a balance of hiding and revealing parts of the body. I don't want the athlete to be distracted by the garment while she is working out."
Every detail in the collection is designed with purpose and performance in mind. Schneider relied on Nike’s expertise with innovation applications in the placement of laser-cut patterns for breathability and the use of lightweight bonded finishes. The collection also makes extensive use of Nike signature performance materials such as Dri-FIT. Color choice was another obsession. Schneider states: “I wanted to build a sophisticated selection that looks pleasant against different skin tones. Colors with an organic origin give us a familiar yet natural impression and create a gentle contrast to the technical aspect of the collection.
NIKELAB x JFS PRINTED TIGHT & NIKELAB x JFS PRINTED BRA
The perfect base layer for training, the Nike Pro printed tights and bra feature Schneiders’ hand-painted artwork that is mapped to the body and designed to highlight key muscle zone interaction during exercise.
NIKELAB x JFS SLEEVELESS CAPE
An extremely versatile outer layer, the cape is the pinnacle piece of the collection with three different wear options: open, cinched closed or tied around the hips as warm-up skirt.
NIKELAB x JFS CROP LONG SLEEVE TOP
The long sleeve crop top is a workout staple with an ergonomic fit and a distinctive zipped mock neck. It mixes Dri-FIT and cool-touch cotton jersey with a mesh gusset insert for movement and breathability. Sleeve thumbholes help to anchor the garment during vigorous training moves like burpees or squat jumps.
NIKELAB x JFS CULOTTES SHORTS
The culottes boast a striking design that emphasizes the body in motion with a full and circular leg and asymmetrical hem. Ideal for a dance or studio class, the mesh-lined shorts can be worn either over tights or on their own. The Dri-FIT stretch-woven fabric includes high side slits and a laser-cut pattern for increased breathability.
NIKELAB x JFS STUDIO WRAP PACK 3
With a minimal two-layer construction, the studio wrap offers freedom of movement and a flexible, barefoot-like experience geared for yoga, barre or Pilates. The lightweight stretch foam and mesh top layer crisscrosses over the foot and wraps around the arch and under the heel for added support. A flat slips over the wrap for studio-to-street protection, featuring custom artwork by Schneider. Hexagonal flex grooves allow for multidirectional support, and an anatomically shaped outsole optimizes traction without compromising flexibility.
This collection evolves Nike’s ongoing exploration of modular design, a process that began in the early 2000s with the development the ZVEZDOCHKA created in partnership with industrial designer Marc Newson. NikeLab x JFS is a perfect example of what Nike aims to achieve through its collaborations with innovators. As NIKE, Inc. President and CEO Mark Parker says, “The best collaboration is one that brings partners to places that neither could have reached on their own.”
The NikeLab x JFS Spring 2015 collection launches on Feb. 26 and will be available at nikelab.nike.com, NikeLab locations and select retailers globally.