NIKELAB Partners With VISION-AIRS To Celebrate Nike Air and Air Max Day
March 13, 2017
The original Nike Air Max was a running shoe, but it was also much more than that; it was the end product of the dreams of countless footwear pioneers.
Over the years, a range of collaborators, from fine artists to couture designers, have opened new imaginative apertures for Air. Their visions of the Nike Air Max line have thus inspired fresh perspectives as well as reaffirmed the essential power of Air Max: It’s not a shoe, it’s a platform for future exploration.
Now, with the 30th anniversary of Air Max on the horizon, NikeLab highlights visionaries representing architecture, design, style and art to reimagine Nike Air. Marc Newson, Riccardo Tisci and Arthur Huang — each a leader in their respective field — elevate aspects of different Air Max icons, from the Air Max 1 to the all-new Nike Air VaporMax, in their own distinctive ways.
To conclude NikeLab's Vision-AIRS program, a new generation of designers explore the concept of walking on air. Representing the world’s top fashion schools, these young creatives take Nike Air VaporMax as their inspiration for a series of Experiments in Style.
NIKELAB AIR VAPORMAX X MARC NEWSON
NikeLab and industrial design icon Marc Newson join forces to distill the essence of industrial craft and technology. The result is a combination of Newson’s cultured aesthetic and Nike’s future-forward technologies — FlyKnit and Air VaporMax. — yielding a lightweight, uniquely elegant new silhouette. Inspired by traditional moccasin construction, Newson’s vision of Air Max joins a full-grain leather chassis and Velcro strap frame to pre-molded Nike Flyknit sockliner with a striking cross-stitch. A TPU cupsole bonds the upper to the breakthrough Nike VaporMax Air unit, allowing the shoe a lightweight and responsive underfoot feel.
NIKELAB AIR MAX 97 Mid X R.T.
Fashion legend Riccardo Tisci channels his unmistakable aesthetic through the legendary ‘90s icon that shaped Italian footwear culture. The updated Nike Air Max 97 gets an elevated mid-cut that draws simultaneously from Tisci’s Italian couture influences and streetstyle background. A concealed zip pocket on the tongue gives the shoe some added functionality, while a translucent milky white outsole creates a stunning contrast with the runway-inspired tumbled synthetic leather and synthetic suede underlays of the upper. To finish it off, foil accents and embossed logos update the OG tooling.
NIKELAB AIR MAX ULTRA 2.0 X ARTHUR HUANG
Featuring new tooling and materials, the NikeLab Air Max 1 Ultra 2.0 x Arthur Huang is among the lightest Air Max 1 ever built. Honoring the idea of encapsulated innovation, Miniwiz CEO and architect Arthur Huang has created a lightweight package made entirely of post-consumer materials, complementing the Air Max and helping to both spark the imagination and redefine the possibilities of modern manufacture.