For Arthur Huang, the visionary CEO of Miniwiz, Nike Air demonstrates a perfect balance of performance and sustainability. “It cushions while at the same time reducing material usage.”
The equilibrium between responsible manufacture and function forms the backbone of Huang’s NikeLab Air Max Day collaboration. Huang, who is both an architect and structural engineer, has created a lightweight package made entirely of post-consumer materials (milk and orange juice containers, morning coffee lids). Specifically, the box is produced from a single process Polypropylene with no added chemicals. The modular design allows it to be used as a stackable, interlocking component of a product display or storage system.
“These are all intentional features and qualities which revolve around the intent of every Miniwiz product — reducing the impact on the environment in every way it can,” notes Huang. “In this case, we’re adding features and efficiency to an existing product (shoe boxes) and by re-using non-virgin materials in a sustainable and responsible way.”