NikeGO announces $175,000 donation to Portland Parks & Recreation
June 27, 2005
Portland, OR (27 June, 2005) – NikeGO, Nike’s signature community affairs program and the company’s long-term commitment to get kids moving and give them the means to do it, announced today that it has presented a $175,000 cash donation to Portland Parks & Recreation. The funds will be used to expand Portland Parks & Recreation’s Summer Playgrounds Program to 10 sites and continue the development of NikeGO cards for low-income children, to provide them with access to a full menu of after-school activities and weekend programs during the school year.
"I want to thank NikeGO for their ongoing funding for Portland Parks & Recreation so all families can participate in fun and healthy recreational activities,” said Zari Santner, Director of Portland Parks & Recreation. “This type of public-private partnership does a great deal to help improve the quality of life in our neighborhoods and make Portland a truly a great place to live, work, and play."
A NikeGO donation of $100,000 will go towards expanding Portland Parks & Recreation’s popular Summer Playgrounds Program, which NikeGO has supported for the last two years and will expand to 10 sites this summer. The grant funds will staff each playground with a recreation specialist who will receive custom training from NikeGO curriculum partner SPARK (Sports, Play and Active Recreation for Kids). Participating youth will also receive a free, nutritious lunch as part of the program. Summer Playgrounds Program sites include: Alberta, Essex, Harney, Irving, Kenton, Lents, McKenna, Oregon, Peninsula and Woodlawn. Each site is expected to host 300 kids a day throughout the summer.
The remaining $75,000 will fund NikeGO cards, the next-generation name for Project Inclusion, a program NikeGO funds helped launch in 2004 to enable more than 800 low-income youth to participate in Portland Parks & Recreation after-school and weekend physical activity programs. Each NikeGO card is a free pass for fun and fitness. The cards are distributed to low-income children for whom registration fees are a barrier to activities that get them moving.
Participating youth will receive a NikeGO card on a lanyard that will provide them access to one of three 10-week terms. Cards will be issued at community centers and are redeemable at all Portland Parks & Recreation facilities. More then 800 kids are expected to use NikeGO cards during the 2005-2006 year.
Proceeds from Nike’s upcoming Run Hit Wonder running event, scheduled for July 24 (www.runhitwonder.com), will fund the NikeGO Card program. Run Hit Wonder is a 5K and 10K race, which will feature thousands of participants running to the sounds of Joan Jett and the Blackhearts, The Donnas, Fountains of Wayne, Nina Sky, DJ Z-Trip, and Chingy, who will be performing live along the course.
“NikeGO is proud to be a long-term supporter of Portland Parks & Recreation and the Portland Parks Foundation,” said Molly White, Nike’s Director of U.S. Community Affairs. “Our long-term goal is to inspire kids to get physically active and adopt sports or activities that will lead to a lifetime of physical activity. Participating in the parks’ programs offered this summer and throughout the school year is a great opportunity to help build and institute physically active lifestyles and behaviors in these kids over the long-term.”
Last summer, Nike funded 25 free, one-day NikeGO basketball mini-clinics in selected Portland parks while also supporting the summer playground programs, the Portland Skatepark project at Pier Park, and the Positive Activities for Children program. Nike also established Project Inclusion (currently called the NikeGO Card) and provided an additional in-kind donation of footwear and equipment valued at more than $50,000 throughout its fiscal year 2004.
In 2002, Nike donated a $2 million gift to the Portland metro-area residents called The Anniversary Project to resurface all of Portland Parks and Recreation’s outdoor basketball courts as Nike’s way of thanking the Portland area for being its home for the last 30 years. The Anniversary Project represents Nike’s largest one-time sports surface donation in the world. As part of the project, nearly 90 existing outdoor basketball courts (41 full-courts and 48 half or partial courts) in more than 30 Portland parks were resurfaced with a world-class, cushioned Rebound Ace surface containing recycled shoes. In addition to resurfacing the courts, Nike is assisting with court maintenance expenses through 2017. The Anniversary Project was inspired in part by Nike Chairman and co-founder Phil Knight, who grew up in Southeast Portland and, prior to founding Nike, served as the Lents Park Program Director in 1960.
About Portland Parks & Recreation Portland Parks & Recreation owns and manages more than 10,000 acres of public parkland and open space within the City of Portland. Portland Parks & Recreation’s mission is to sustain a healthy park system to make Portland a great place to live, work, and play. Information is available online at: www.portlandparks.org.
About NikeGO NikeGO is Nike's signature U.S. community affairs initiative and the company's long-term commitment to getting kids more physically active. The program's mission is to increase physical activity in youths, offering them the support and motivation to become physically active, stay healthy and have fun. In its most recent fiscal year, Nike contributed more than $10.5 million in cash and products and served more than 150,000 kids through its programs and partnerships. Visit www.nikego.com for additional information.