Matthew M. Williams' work with Nike focuses on the balance between cutting-edge design tools (including data-driven patterns and knits) and expressions of human spirit. The material outcome centers on training, each garment created to withstand the rigors of high-intensity interval workouts, with an eye toward getting out of the gym or studio and into the outdoors.
“For me, being outside is so important," says Williams. "Fresh air and sunlight are proven to be two of the greatest benefits to the health and well-being of humans."
Nike x MMW Series 003 introduces an oversized down parka equipped with internal and external pockets to carry both daily and training accessories. The intent is to protect from extreme winter conditions and promote a get-out-and-do attitude. The new piece is complemented by a sherpa fleece jacket, water-repellant jacket and a two-in-one short for men. For women, the collection incorporates a sports bra and a mechanical stretch pant. Accessories include signature MMW chest rigs, and men and women's underwear.
All pieces allow the wearer opportunity to adjust as they see fit. “Each individual expresses his or her own unique sense of style in different ways," says Williams. "That's what I love about clothing in general, whether it's fashion or sportswear. I find that there are so many athletes that have an amazing and inspiring sense of style."
I find that there are so many athletes that have an amazing and inspiring sense of style.”
The launch of Nike x MMW Series 003 coincides with the release of the Nike x MMW Joyride in two colorways: a black and red makeup complementing the collection, and a silver style that relays a Milanese sprezzatura — an effortless nonchalance.
The Nike x MMW Series 003 collection and the two Nike x MMW Joyride colorways release globally December 5.