Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos
July 16, 2013
NIKE, Inc., the world’s leading running brand, today unveiled four new innovations at an event at the company’s global headquarters in Beaverton, Ore. The new products are designed to enhance runners’ natural abilities and were guided by Nike’s "Nature Amplified" design ethos, an approach that is focused on designing for the body in motion and fueled by scientific data and athlete insights. Two new running shoes were introduced — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.
“Innovation is not about creating for its own sake, it's about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.