Design by Bruno Novelli, São Paulo.
Design by assume vivid astro focus, Rio De Janeiro.
Design by Fernando Chamarelli, Florianopolis.
Limited edition tees feature designs by local Brasilian artists.
Designed to celebrate the vibrant culture of Brasil and the passion of its people, Nike today announced the Futuro Tee Collection – made entirely in Brasil, by Brasilians.
Each step in crafting the limited edition T-shirt took place in Brasil, from the farm where the cotton was grown to the facility that printed each shirt with inspired designs by local artists: assume vivid astro focus (AVAF), Fernando Chamarelli and Bruno Novelli (Bruno 9Li).
A portion of the funds from the Futuro Tee collection supports the Bola Pra Frente Institute (BPF) in creating social change through football. Nike has worked with BPF to reach 15,500 children since 2006, providing before- and after-school access to sport and delivering education support through the language of football.
The design by AVAF duo Eli Sudbrack and Christophe Hamaide-Pierson is inspired by the beautiful flow of football and energy of one of the most creative and explosive moves in the game: the bicycle kick.
“I was transposing this amazing energy you usually find in a fantastic soccer match—the way people play with each other and against each other,” said Sudbrack. “There’s a lot of focus—in that regard, that’s what I wanted to transpose to the T-shirt: this explosion of energy—when you reach the goal, or you do an amazing kick, like the bicycle kick.”
Chamarelli’s design is a reflection of Brasilians’ creativity and optimism. The color green echoes the Brasilian flag and the lively, organic lines reflect the rich natural beauty of the country.
“I especially wanted to communicate the creativity of Brasilians, our spirit to overcome our difficulties and play football – a different way to see the world,” said Chamarelli.
Novelli manifests the power of the moment in a football match with dynamic and vibrant forms that create the phrase “Marca o teu agora,” which translates to, “Score yours now.”
“During the game all people involved, athletes and fans, are intensely connected to the moment,” said Novelli. “The past and the future don’t matter during the game – but the moment that’s happening does.”
As part of the collection, Nike is also releasing the Futuro Hand Tee. The design is composed of a variety of shapes that come together to form one iconic graphic, representing the collaboration and craftsmanship that made the entire Futuro Tee collection possible.
The Futuro Tee Collection will be available June 26 at Nike.com/nikelab and at select retail stores worldwide.
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all.
Want It All is about working hard, playing with confidenc...
The new women’s shoe collection is available October 27 via the SNKRS App and at retailers worldwide.
The new women’s shoe collection is available October 27 v...
The Nike AF1 A-COLD-WALL* is available October 21 exclusively at the A-COLD-WALL* pop-up in London.
The Nike AF1 A-COLD-WALL* is available October 21 exclusi...
It's now available on the Nike App, nike.com and at select retailers.
It's now available on nike.com/nikeid.
James’s long-time designer dishes on the benefits of knit, the benefits of Max Air and delivering a new aesthetic.
James’s long-time designer dishes on the benefits of knit...
More choice and an all-new shopping experience mean there’s something for everyone — and every workout. This simple guide can help you find your perfect pair(s).
More choice and an all-new shopping experience mean there...
Nike’s first football boot built in Montebelluna, the Air GX, hit the pitch in 1997. The fabled facility updates the classic boot with the new Hypervenom GX, launching today.
Nike’s first football boot built in Montebelluna, the Air...
The partnership, in its twentieth year, will see Nike continue to design and supply apparel to the twenty-five football, futsal and beach football teams within the Portuguese Football Federation, as well as support the continued growth of the women’s game.
The partnership, in its twentieth year, will see Nike con...
The Jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on and off the court.
The Jordan Brand Holiday ‘17 collection evolves the brand...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and classic garments, including a luxury Nike Destroyer Jacket and an all-new Oxford shirt. The collection launches October 12 in North America, October 20 in Paris and October 21 globally.
The Italian designer’s latest NikeLab collection offers a...
OBJ’s latest pre-game design hooks up with an exclusive new apparel drop.
OBJ’s latest pre-game design hooks up with an exclusive n...
Two of football's greatest discuss CR7's evolution as a player and the special significance of his CR7 Mercurial Chapter 5: Cut to Brilliance boots.
Two of football's greatest discuss CR7's evolution as a p...
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals.
Hong Kong’s Wonder Kid shares his resolve and inspires ev...