Every time sprinter English Gardner hits the track, she hits it hard. Each time LeBron James steps onto the basketball court or into the gym, he challenges himself to push limits. And tennis player Genie Bouchard continuously prepares for competition by aligning targeted training with visualization.
Each of these elite athletes requires different performance benefits from his or her apparel, but all demand garments that adapt to the individual specifications of their body in motion.
This mandate drives design at Nike, as underscored by Nike’s new tight offerings, which support specific mobility, regulate body temperature and adapt to moisture-management requirements inherent to running, men’s training, women’s training and young athletes.