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Nike Takes Minority Stake in Online Retail Analytics Startup Reflektion

NIKE, Inc. (NYSE:NKE), through its strategic partnerships team, has taken a minority investment in California-based start-up Reflektion, an innovator in online retail predictive analytics. Reflektion announced this week it has secured Series B round funding.

“We’re impressed by Reflektion’s technology and the potential its personalization capabilities offer to further enhance our consumers’ online experience,” said NIKE, Inc.'s President of Direct to Consumer, Christiana Shi.

At its Investor meeting last fall, NIKE, Inc. noted that it expects its e-commerce business to be one of the company’s biggest drivers of revenue growth in coming years and that its revenues are expected to grow four-fold by the end of FY17. As an innovation company, Nike continues to see strategic partnerships as a key element of its growth strategy.