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From Sunday 27th June London-based artist HelloVon brings his unique, innovative artistic expression to the Nike Stadium; showcasing many of the world’s greatest athletes in 17 of Selfridges’ premium Oxford Street windows. Using a powerful mix of digital and traditional mediums, he has immortalised the fleeting celebratory moments that resonate in the emotions of the global football audience – harnessing the momentary mood of millions as the future is written.

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