Heads up: Forward-looking Nike Sportswear has a progressive new collection, Nike Sport Pack. Featuring dynamic graphics, textiles and silhouettes that reference both heritage details and contemporary design, the collection distorts the boundaries of sport to deliver a new language of creative self-expression.
“Nike Sport Pack is an entirely new collection that draws from the energy and emotion of sport, while providing a bold new expression for Nike,” says Senior Design Director Ricky Hendry.
“We are referencing our own history and heritage in a way that's uniquely Nike," says Hendry. "It goes back to that idea of a cut-and-paste sensibility — taking things from different eras or different reference points and putting them together."
One of the objectives of Nike Sport Pack: offer a playful grab-and-go feel that allows for an endless number of personal expressions.
“The block logo represents the disruptive nature of the Nike Sport Pack collection, and for the first time distorts the NSW Futura logo, which offers a new direction for Nike Sportswear apparel, “ says Hendry.
Nike Sport Pack will be available in Greater China August 1, and globally August 16.