Basketball, more so than any other sport, leaves an imprint on popular culture beyond the court. Since Nike’s entry into basketball — with the Bruin and Blazer in 1972 — the brand’s on-court footwear has sparked the imagination of athletes, artists, designers, musicians, skateboarders and many more.
With 12 Soles, Nike celebrates its wide-ranging impact on the game through a collection of silhouettes that define the past, present and future of basketball.
Some of these sneakers are inexorably linked to moments — through transcendent tournament runs or turns on the silver screen; and through collaborative interpretations and championship drives. Others are poised for roles in future memory, equipping today’s hardwood heroes and outfitting a new generation of street style icons.
Represented by the collection are several highlights of Nike’s basketball heritage: the Nike Air Force 1 (through its latest iterations, the SF AF-1 and AF-1 Upstep Warrior), Nike Air Max 2 Uptempo, Nike Uptempo, Nike Uptempo 97 and Nike Air Foamposite Pro. These join some of Nike’s most impactful recent innovations: the Nike Kobe XI Elite Low, Nike Zoom KD 9, Nike Kyrie 2 and Air Jordan XXXI. Rounding out the assortment are three Jordan icons: the Air Jordan IX Retro, Air Jordan XI Retro and Air Jordan XVI Retro.
The link between all the designs is an undeniable sport DNA captured from a relentless focus on the needs of the athlete and an uncanny capacity to connect across cultures.
Sneakers within 12 Soles will be on display at the new Nike Soho store (529 Broadway), which opens on November 18. The shoes will be available beginning December 3 on Nike+ SNKRS, nike.com and at select retailers.