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Nike Skateboarding partners with L.A. Museum of Contemporary Art

Nike Skateboarding’s support of The Museum of Contemporary Art, Los Angeles’s exhibition Art In the Streets includes a skate-able art installation designed by Nike SB team rider Lance Mountain and artist Geoff McFetridge and built by California Skateparks. The exhibition runs April 17 – August 8, 2011, at The Geffen Contemporary at MOCA. Art in the Streets is the first major U.S. museum exhibition focusing exclusively on the history of graffiti and street art.

“Skateboarding and graffiti in their infancy seemed to have no boundaries or constraints,” said Lance Mountain. “As they grew, matured and drew more public attention, skateboarders & artists had to figure out creative ways to disguise their art and find new terrain and canvases to express themselves on. Our goal here was to make artwork truly skate-able within the museum’s space. Sometimes art & skateboarding take on the aspects of a math problem just as much as a creative expression.” Lance and Geoff’s installation will see weekly skate sessions by Nike SB team throughout the duration of the exhibition.

Further support of the exhibition includes limited edition Nike SB shoes and t-shirts. The first offering will be specially packaged t-shirts by: Lance Mountain, Neckface, Futura and CR Stecyk III. Also available is the Nike SB x Geoff McFetridge Paper Dunk High. Limited to 24 unique pairs, each shoe is made from an original piece of McFetridge’s artwork. Pairs will be on display at the MOCA Store and will be auctioned on May 26, 2011, at 1pm. The shoes are only available in (US) sizes 9, 10 and 11 and the starting auction price is $100.00, limited to one pair per bidder. A second offering of product that includes a Nike SB Blazer by Lance Mountain and t-shirts by Geoff McFetridge, CR Stecyk III, Aaron Reimer and Gusmano Cesaretti will be on sale in June at the MOCA retail shop. Proceeds from all Nike SB x MOCA product will benefit MOCA.

Nike Skateboarding will also be hosting a special version of exhibition Associate Curator Aaron Rose’s Make Something!! education project at The Geffen Contemporary at MOCA. Six workshops focusing on skate shoe design will be offered to Los Angeles-based high school students and taught by the Nike SB footwear design team.

About The Museum of Contemporary Art, Los Angeles (MOCA)

Founded in 1979, MOCA’s mission is to be the defining museum of contemporary art. The institution has achieved astonishing growth in its brief history—with three Los Angeles locations of architectural renown; more than 11,000 members; a world-class permanent collection of nearly 6,000 works international in scope and among the finest in the nation; hallmark education programs that are widely emulated; award-winning publications that present original scholarship; and groundbreaking monographic, touring, and thematic exhibitions of international repute that survey the art of our time. MOCA is a private not-for-profit institution supported by its members, corporate and foundation support, government grants, and retail and admission revenues. The Geffen Contemporary at MOCA is open 11 a.m. to 5 p.m. Monday and Friday; 11 a.m. to 8 p.m. on Thursday; 11 a.m. to 6 p.m. on Saturday and Sunday; and closed on Tuesday and Wednesday. General admission is $10 for adults; $5 for students with an I.D. and seniors (65+); and free for MOCA members, children under 12, active military, jurors with I.D., and everyone on Thursdays from 5 p.m. to 8 p.m., courtesy of Wells Fargo. For 24-hour information on current exhibitions, education programs, and special events, call 213.626.6222 or access MOCA online at www.moca.org

About Make Something!! Make Something!!  began in 2008 as a series of youth creative workshops held in New York, Los Angeles, San Francisco, Miami and Tokyo. Working with public school art programs and youth mentoring organizations, the goal of Make Something!! is to partner world-renowned creative personalities with young aspiring artists with the intention of giving hands-on practical skills. Our focus is on connecting the ideas behind DIY (do-it-yourself) creativity with the artists of tomorrow incorporating elements of art, design, music, fashion and film into our programs. Since its inception, over 2,000 high school students have now taken part in Make Something!! workshops. We have plans to open a Los Angeles-based permanent creative schoolhouse in the near future. www.makesomethingschool.com