Nike’s Key Looks Bring Latest Technology to Storied Courts of London SW19
June 11, 2013
Adhering to the tradition of the world’s oldest tennis tournament, Nike athletes – Juan Martín del Potro, Roger Federer, Li Na, Rafael Nadal, Maria Sharapova and Serena Williams – will compete on the storied courts of London in a wardrobe of classic tennis whites that fuse timeless tennis style with Nike’s cutting-edge technology.
Current Ladies’ Champion Serena Williams will compete to retain her title in the Nike Printed Flounce Knit Dress. Crafted in a Dri-FIT jersey fabric to keep Williams dry and comfortable, the dress also features a subtle V-neck design for a nonrestrictive fit. Harmoniously blending fashion and function, the Flounce Knit Dress features a subtle embossed pattern that reflects Wiliams’s inimitable style.
Maria Sharapova will compete in the lightweight Nike Premier Maria Flounce Dress, designed to offer supreme comfort without any compromise on style. The bonded seams of the dress move smoothly to help prevent on-court chafing, while the Inner Definition bra provides coverage, shaping and support. A knit-in chevron skirt pattern offers a sleek, modern update to a classic tennis silhouette.
Li Na will wear the Nike Tech Polo, designed to provide the utmost comfort and a sophisticated amount of coverage. Laser perforations at the bust and back offer better breathability, while contoured empire and princess seams create a flattering fit. An invisible zippered placket and woven collar combine customized ventilation with a streamlined, modern aesthetic.
Tennis great Roger Federer will wear the Nike Premier RF Crew: a Dri-FIT design with sonic-welded side seams, cut in a crisp, white jacquard fabric. A heat-transferred ‘RF’ logo on the placket provides a sophisticated accent befitting the tournament’s current Gentlemen’s champion. Nike Premier 10" Twill Shorts - designed with strategically placed Dri-FIT mesh to maximize breathability and comfort – will complete the look.
Rafael Nadal will stay cool on court in the Nike Premier Rafa Crew, which features a curved hem for a modern athletic look. The no-sew crew neck design enables an enhanced range of motion, while moisture-wicking Dri-FIT jersey fabric will keep Nadal dry – come rain or shine.
Juan Martín del Potro
Juan Martín del Potro will wear an all-white rendition of the Nike Advantage UV Crew, which offers UVA and UVB protection from the midsummer sun. The Dri-FIT jersey fabric will ensure del Potro stays dry and comfortable, while the non-restrictive crew neck and raglan sleeves enable a wide range of movement: perfect for a player with a powerful serve.
The players will compete in three key Nike Tennis footwear styles designed to offer enduring comfort and unbeatable performance. In keeping with the iconic tournament’s tradition, the styles have been updated in fresh, white colorways.
Nike Zoom Vapor 9 Tour
Sharapova and Azarenka will compete in the Women’s version of the Nike Zoom Vapor 9 Tour, while Federer will wear the Men’s version. The Nike Zoom Vapor 9 Tour offers the lightweight support and comfort of a running shoe with a durable footframe for extra stability on-court. The shoe molds to the foot’s shape for a glove-like fit and features a Nike Zoom heel unit for low-profile cushioning.
Nike Air Max Courtballistec 4.3
Nadal will take to the courts in the Nike Air Courtballistec 4.3, designed with a durable rubber outsole to provide traction on a range of court surfaces. Lunarlon and Max Air technology offer lightweight cushioning, impact protection and comfort, while Drag-On 2x technology in the forefoot upper enables full flexibility.
Nike Air Max Cage
Del Potro will wear the Nike Air Max Cage, which features Max Air units for lightweight cushioning and impact protection. The Drag-On Cage technology features a unique, data-informed pattern created specifically for tennis. It’s a balanced mix of flexibility, support and durability in one lightweight package.