Nike today opened its first Community Store in the nation’s capital. Taking root in Washington, D.C.’s Ivy City neighborhood at 1401 New York Ave., the store is creating local jobs and will engage the community through store volunteer efforts. Mayor Muriel Bowser was joined by Dennis van Oossanen, Vice President of Nike North America Direct to Consumer, to announce that doors were open on the latest Nike Factory Store outside Ivy City’s historic Hecht Co. warehouse location.
As part of its Community Store model, Nike store employees and Nike’s retail leadership support volunteerism and allocate volunteer hours to sport- and non sport-related efforts. Store employees, who are known as “athletes,” will work with kids to drive early, positive experiences with physical activity throughout the community. Studies show that active kids perform better in school, have reduced levels of stress and anxiety, and enjoy greater creativity and leadership skills. The Nike D.C. Community Store also plans to build local partnerships with organizations working in the Ivy City community.
“True to its name, this store is all about community. It’s our mission and focus at every turn,” states van Oossanen. “Not only are we bringing Nike’s premium value shopping experience and performance product to Ivy City, but through job creation, as well as sport and non sport-related volunteer efforts, we hope to positively impact the local economy and inspire the neighborhood. Making life better through sport – and community – is our goal.”
“Nike’s move to the historic Hecht’s Company Warehouse will help to revitalize the Ivy City Neighborhood while creating pathways to the middle class for locally hired employees,” Mayor Bowser said. “I am excited that Nike has pledged to make the nation’s capital a model for their nationally recognized Community Stores. The opening is a win-win for the Ivy City neighborhood and residents of the District of Columbia.”
The Ivy City Community Store retail offerings reflect Nike’s Factory Store product mix and lead with running, training and sportswear products for women, men and young athletes. Consumers will also be able to purchase product from nike.com, together with in-store products, in a single mobile transaction and with no shipping cost to their home.
The D.C. location marks Nike’s fourth Community Store since the concept was first established in Portland, Ore. and represents the brand’s first location on the East Coast. Additional Community Stores are located in New Orleans and South Chicago. Overall, the Nike Community Store model centers on creating positive change in local communities and making sport available to more people. At each location, Nike strives to employ store athletes from within a five-mile radius of the store.
To celebrate the grand opening of Nike’s newest Community Store, Nike will offer a free gift to the first 200 shoppers each day of opening weekend and all shoppers can enter to win a $500 gift card.