When Nike asked runners what they wanted out of their running shoes, they got very specific answers: They said they wanted better cushioning. They also said they wanted better energy return. And they needed their shoes to be lightweight, of course. Oh, and they had to last too. In a way, they wanted everything. The tricky thing is that these four qualities are incredibly difficult to deliver in one material because they’re opposites.
See, materials are soft because they absorb energy. “Think about your pillow — when you’re laying your head down to go to sleep, you don’t want it to bounce back up after it hits the pillow,” says Ernest Kim, Director of Advanced Footwear, Nike Running. “Instead, you want that pillow to absorb all of the force of you laying your head down so that you can get a good night’s sleep. That’s what we mean when we talk about great cushioning.”
On the flipside, hard materials give the most energy return. That’s why typically foam can provide cushioning or energy return. And why it can be lightweight or durable. But usually it can’t be all of those things. An exception: Nike React technology, Nike’s latest cushioning innovation and a significant breakthrough in footwear foam.
Nike React foam cushioning launched in June 2017 in basketball — a sport that requires players to shift direction and speed in seamless motion and to lift off at the blink of an eye. The foam met those needs by providing a sensation that is as soft and springy as it is squishy and stable — a balance not previously seen in any other Nike basketball shoe.
To get there, Nike’s in-house chemists and mechanical engineers came together to test ingredients to see which composition would yield the perfect outcome. It was a process that demonstrated Nike’s in-house manufacturing ingenuity. After more than 400 hundred combinations of chemistry and processing, and using scientific methods to dial in on materials with certain amenable attributes, they landed the unique composition of Nike React foam.
From there, they put Nike React technology through more than 2,000 hours of testing on the feet of basketball players, where it proved to be the most durable foam and to deliver greater energy return than any other Nike basketball shoe tested. Because the runners expressed that they craved similar sensations, it was a no-brainer to take Nike React technology to running shoes.
With the basketball shoes, designers encased the Nike React foam in order to provide durability and stability for traction control the players needed, but with running, engineers uncaged Nike React technology to showcase its full potential for the road.
Designers were able to use one piece of Nike React foam (no carrier, cement or glue) to create the midsole and outsole of the first running shoes that features the technology.
The visually complex pattern varies in depth, where deeper parts indicate areas of more cushioning and shallower portions produce more firmness.
When tested in the Nike Sports Research Lab against other running foams, the data proved that Nike React foam reins superior in energy return. The foam alone delivers 13 percent greater energy return than Nike’s latest generation of Nike Lunarlon foam.
“I want to emphasize this because we’re not comparing Nike React technology to some no-name foam that fell off the back of a truck somewhere; we’re comparing it to our latest Lunarlon and, even with the bar set that high, Nike React technology delivers that much more energy return with each and every stride,” says Kim.
Wondering what that feels like? Well, if you were to squeeze Nike React foam, you’d get that great cushioning sensation; and then, as you let go, you’d see the foam quickly spring back to its original shape, which is where the energy return comes into play. That translates so well to a run because as it reacts swiftly to each step, bouncing back to its original state to ensure a consistent underfoot feel stride after stride, mile after mile.
On top of all of this, Nike React technology is Nike’s longest-lasting foam, giving runners the energy to do more and go farther. “Nike React is more durable than any other foam we’ve tested in Nike running, meaning it will keep up with the needs of even the most dedicated distance runners,” says Kim.
When it came time to get the foam into a shoe, designs turned to athlete data — how they move, in what direction and with what force — gleaned from the lab. This data was visualized through pressure maps that showed exactly where athletes need support and enabled full optimization of cushioning and traction. “This allowed us to make rapid, data-informed decisions on how to shape midsoles and outsoles to maximize the benefits of Nike React foam,” says Kim. They then took this a step further by feeding that data into a proprietary algorithm, and that algorithm generated a unique surface geometry that further amplified the running performance benefits of Nike React technology.
The last piece of the puzzle: The athletes had to love it. Elite and everyday runners tested Nike React technology in more than 17,000 miles of running, which converts to more than 27,300 kilometers. “Over that span, our wear-testers consistently told us that Nike React made them want to run more often,” says Kim. “My favorite bit of feedback came from a wear tester who said of running in the Nike Epic React: ‘It felt fun — it makes you want to run.’”
Nike React technology will be available in the new Nike Epic React Flyknit on February 22 on nike.com and at select retailers. It's currently available in the Nike React Hyperdunk 2017 Flyknit and Jordan Super.Fly 2017.
The apparel and footwear, which celebrate NBA All-Star Kyrie Irving’s big-screen debut, will be available June 26 at House of Hoops and June 29 on nike.com.
The apparel and footwear, which celebrate NBA All-Star Ky...
Directed by Andrew Dosunmu, the documentary presents a compelling on-the-ground depiction of Nigeria’s passion for football.
Directed by Andrew Dosunmu, the documentary presents a co...
With a focus on court, culture and community, Jordan Brand’s Fall 2018 apparel and footwear celebrates a love for the game with a full Air Jordan I franchise, all-new Russell Westbrook footwear and an assortment of icons, both classic and reimagined.
With a focus on court, culture and community, Jordan Bran...
It launches globally June 29 at select retailers.
The Nike Sportswear shoe both remembers Nike’s history in running and...
Limited quantities will be available June 15 on nike.com in North America.
Not the haircuts. Not the hype. Certainly not the headlines. For Neymar Jr, all that matters is the result on the pitch.
Not the haircuts. Not the hype. Certainly not the headlin...
Nike kicks off a summer-long journey with Just Do It Headquarters at 1541 North Cahuenga Blvd in Los Angeles.
Nike kicks off a summer-long journey with Just Do It Head...
Teaser: One of them helps show off your abs. The collection will be available beginning late June on nike.com and at retail locations.
Teaser: One of them helps show off your abs. The collecti...
The line features a new fabric with a matte shine that provides a modern aesthetic as well as key performance properties. The Nike Metallic Sheen apparel and footwear will be available beginning in late June on nike.com and in stores globally.
The line features a new fabric with a matte shine that pr...
Select pieces are available now on nike.com and at Nike retail stores.
Select pieces are available now on nike.com and at Nike r...
Team standouts, rising stars and amateur players demonstrate the unique balance of talent, commitment and joy that make Brasil football so Brasileiragem.
Team standouts, rising stars and amateur players demonstr...
The footwear and apparel will be available June 21 on nike.com and at select retailers.
The footwear and apparel will be available June 21 on nik...
Focused on starring Russian national team forward Fedor Smolov, "Never Ask" champions a Just Do It attitude. After being cut from his academy team and going scoreless for two years of league play, Smolov didn’t give up. Instead, he dug deep to realize his potential — rising from nearly forgotten squad member to star player.
Focused on starring Russian national team forward Fedor S...
In Russia and beyond, Nike’s partner football federations exhibit a uniform commitment to sustainability.
In Russia and beyond, Nike’s partner football federations...