Running your first half-marathon.
Finally dead-lifting your body weight at the gym.
Resolving to do a handstand in yoga.
What do these feats have in common? They require hard work, commitment and motivation. And, most importantly, anyone who attempts them will find themselves #betterforit. This spring, Nike is launching a women’s initiative — called #betterforit — to inspire women to be active, take on new challenges and conquer personal goals.
MORE THAN A HASHTAG
#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes collective inspiration to reach new heights and a place to share their experience.
“Every athlete has goals. And Nike is the link between you and your aspirations,” said Amy Montagne, VP/GM of NikeWomen and Global Women's Training. “We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”
The campaign is headlined by a series of short films debuting on April 12. The initiative harnesses the bold voice of women today and addresses the dynamic world of sport and fitness with a lighthearted tone and humor. #betterforit enourages female athletes around the world to share their personal #betterforit mission.