Five BIKETOWN BHM bikes will be available in Portland, Oregon, beginning today. The wrap design, inspired by Nike’s 2019 Black History Month collection, features an original collage of traditional African designs and images, including a West African kente cloth pattern on the bike basket.
“The Black History Month bike wrap design is a wonderful opportunity for us to reflect our city’s creativity and rich African-American culture, and to highlight our commitment to celebrating a diverse and inclusive Portland,” said Karol Collymore, Senior Manager, Global Community Impact, Oregon at Nike.
This small fleet kicks off BIKETOWN’s year-long Culture Collection, a series of wraps rolling out throughout the year that highlight the communities and cultures of Portland.
Check Out Past Wraps
In 2017, 50 BIKETOWN sneaker bikes were wrapped in two limited-edition rainbow colorways. These BETRUE bike designs followed the launch of Nike’s 2017 BETRUE collection, and are part of Nike’s commitment to celebrate the LGBTQ community and support inclusion on and off the field of play.
The colorful bikes (half have a white background, half have a gray background) represent Portlanders’ individuality, diversity and creativity.
Air Max 95, Air Trainer 1 and Air Safari
When the City of Portland Bike Share Program, BIKETOWN, launched in 2016, 10% percent of the program’s bikes featured a limited-edition wrap design inspired by one of three beloved Nike sneakers: the Nike Air Max 95, Nike Air Trainer 1 and Nike Air Safari.
The Air Trainer 1 and Air Safari, creations of the renowned Nike designer Tinker Hatfield, both released in 1987. The Air Trainer 1, famously worn by John McEnroe, redefined cross-training shoes, while the Air Safari has become a cult classic thanks to unmistakable print detailing on its toe and heel. Meanwhile, Sergio Lozano’s Air Max 95 broke new ground in 1995 with Nike’s first black midsole, forefoot air and its immediately recognizable gradient upper.
Nike is the Title Sponsor for BIKETOWN, the City of Portland bike share system that launched in July 2016. As a longtime partner with the City of Portland, BIKETOWN highlights the company’s commitment to make Portland an even more active, vibrant and innovative city. As part of this collaboration, Nike designed the innovative visual identity for the program’s standard bike, which is the highly identifiable shoebox orange that is synonymous with Nike. In addition, Nike oversees the design and branding of the system’s logo, stations and physical presence, plus the limited-edition bike wraps. Learn more here.