Rolling Out Play Across the Country
Starting July 11, Go Play Day takes over Los Angeles, Chicago and New York City with sport hubs across parks, fields and more. Kids will have the opportunity to participate in sports at locations such as Flushing Meadow Park in Queens and the Anaheim Convention Center in Southern California. Smaller, localized parks in underserved sport populations will also feature opportunities for play, such as Harrison Park in Chicago, as well as actions to better support play in those communities. For example, after Go Play Day, Nike is committing to refurbish NYC play spaces, such as basketball courts and soccer pitches, across the city.
Increasing Coaching Opportunities
Nike helped address the gap in trained volunteer youth coaches in the U.S. with its inaugural legacy summit in April through Women Coach LA, which partnered with the city of Los Angeles to train female coaches for young girls (Nike also trains dedicated Nike retail employees to coach kids through the Nike Community Ambassador Program).
That widened pathway to coaching across the U.S. continues with opportunities like the Chicago Legacy Summit August 24, in partnership with the Chicago Parks District, as well as the continued national rollout of the How To Coach Kids digital program. The free resource, created by Nike with the United States Olympic & Paralympic Committee in support of the Aspen Institute's Project Play, is accessible online and through an in-app format to guide volunteer coaches in the United States. Contents of the program include strategies for effective coaching practices, tips on how to keep lessons fun for kids, sample games and relays and more. The best part: The program is available to anyone with a smart device.
Giving Back to Programs Making a Difference