Nike knows that all kids have an innate sense of play. Helping kids discover the joy of sport is central to the work by Nike’s Social & Community Impact team, which works across the globe to open access to sporting opportunity for all kids, and especially for girls, who, statistically, are twice as likely to drop out of sport at age 14 as boys.
A major part of Nike’s commitment is providing young girls with positive sport experiences, from making sure their coaches are trained to affirming their aspirations within the sports they play.
Training A New Generation of Coaches
Providing Access to Sport
Matching Global Inspiration with Opportunities to Play