As part of Nike's new LeBron Watch program, LeBron James will unveil special player editions (PEs) that pay homage to the iconic athletes and Nike shoes that have inspired his career. Some will be just for him, but he's also making five of those PEs available to Nike members via the Nike SNKRS app as soon as he steps on the floor wearing them.
The latest PEs
LEBRON 15 Griffey
Dominated by a large toe swoosh and an unconventional ankle strap, the Air Griffey Max 1 is an unforgettable design. Crafted in homage to one of James’s favorite athletes, the LeBron 15 “Griffey” pays homage to the Kid, who remains one of the greatest baseball players of all time. James will wear the shoe tonight versus Toronto.
LEBRON 15 South Beach
In 2010, James took his talents to South Beach, marking a new chapter for the King. With a teal upper, black midsole and a bold Swoosh across the toe, the LeBron 15 “South Beach” reverses time, reimagining one of the most iconic colorways in James’s signature line. James wore this PE on March 27 in Miami.
LEBRON 15 Air Max 95
Originally imagined by Sergio Lozano, the Air Max 95 reinvigorated Air Max for performance runners. Taking inspiration from the human anatomy, the sneaker’s unapologetic aesthetic expanded its footprint far beyond the design’s original intent. This LeBron 15 “Air Max 95” launched on March 25.
Lebron 15 Orange Box
The LEBRON 15 Orange Box, which pays tribute to Nike's classic shoebox, launched on March 15.
LeBron 15 ACG Mowabb
LeBron 15 Diamond Turf
The LEBRON 15 Diamond Turf, which pays homage to the golden era of dual-sport legends that inspired LeBron growing up, released on February 3.
LeBron 15 inspired by the Nike Waffle Trainer
LeBron kicked off the program on January 30 by wearing an exclusive LeBron 15 inspired by the Nike Waffle Trainer. One of the early Nike styles, the Waffle Trainer (in blue and yellow) was the brainchild of legendary University of Oregon track coach and Nike co-founder Bill Bowerman. The shoe's innovative outsole put Nike on the map as a performance company.
Why he's doing this
As a lifelong fan, LeBron James says he has always been drawn to the competitive spirit and the legendary figures of sport. When he was growing up in the ’90s, he’d watch whatever game happened to be on TV and quickly learned the nicknames of his favorite athletes as well as the specific Nike sneakers they wore.
For LeBron, those sneakers represented a piece of the athlete he could touch, even if they weren’t always accessible to him in Akron. And to this day, their memory drives him.
Now 15 years into a historic career, LeBron has become the iconic athlete on the other side of the TV. And kids around the world watch to see how he performs and what’s on his feet.
The latter is always changing, and he’s often in PEs that become instant classics within the sneaker community, even if many colorways never hit shelves.
“When I was a kid, the athletes and the shoes represented in this series inspired me to chase my dream of one day becoming a professional athlete,” says James. “It’s important to me to share these stories and inspiration with my fans. I want them to be a part of every step of my journey, so I’m excited we’re making these shoes available to them.”
The LeBron Watch collection, featuring the Nike LeBron 15 Diamond Turf, ACG Mowabb, Orange Box, Air Max 95 and Griffey, will be available for retail at four House of Hoops locations (Harlem / N. Riverside in Chicago / Los Angeles / Cleveland) on Saturday, April 7 through the Foot Locker App. Launch Reservations for these five styles of the Nike LeBron 15 open at 9 a.m. ET on April 4. Visit footlocker.com/launchreservation for more information.