February 27, 2018 / nike sportswear
No single connection between a shoe and a city is as strong as Los Angeles’ embrace of the Nike Cortez, originally released in 1972. That bond continues with the Nike LA Cortez, the latest Cortez collaboration between Nike and Nike athlete Maria Sharapova.
Combining her favorite sneaker with her favorite city — and the place she calls home — Sharapova, who has always had a strong eye for design and fashion, says she wanted to create a shoe that captured "LA’s high style." The color palette was inspired by LA’s laid-back vibes and the earthy hues of a West Coast sunrise. Playing off of Sharapova’s childhood interest in calligraphy, the shoe utilizes refined design lines for an off-court elegance. Thoughtful attention to craft and detail brings dimensional layering with premium suedes, leathers and soft gold accents.
"I love how it’s minimal and understated in certain ways, yet there’s so much attention to detail with the finishes, materials and even color," says Sharapova. "I was inspired by my morning walks along the coast on my way to practice, and I think we captured that peaceful essence in this shoe."
The Nike LA Cortez will launch March 1 at Nordstrom x Nike Sneaker Boutiques and on nordstrom.com, and March 2 on the SNKRS app, nike.com and at Nike The Grove and Nike Santa Monica.
March 12, 2018 / nike training
For the first time, Nike Free’s flexibility and Nike Metcon’s durability collide in a new men’s training shoe, the Nike Free x Metcon.
The TPU-faced open mesh through the vamp is similar to chain mesh, so it’s light and breathable but also durable. The toe clip offers protection on the medial side during burpees, while the heel clip helps minimize drag during wall exercises such as handstand pushups. The triangle mid-foot rubber wrap and provides stability.
Laser-siped flex grooves in the forefoot maximize natural motion and forefoot flexibility for running and jumping, while minimal siping in the heel creates a stable platform for lifting.
The black core that pops out through the tri-stars at the bottom is a softer-density foam that provides cushion underfoot, while the outer shell is a firmer-density foam that doesn't compromise stability during lateral moves. Small laser dots on the outsole provide grip.
The Nike Free x Metcon training shoe will be available in men’s sizes on April 1 globally.
March 09, 2018 / jordan brand
In celebration of the 35th anniversary of Michael Jordan’s NCAA title, and in recognition of the University of North Carolina’s 2017 championship, Tinker Hatfield and Dan Sunwoo have created a limited, friends and family edition of the Converse Pro Leather.
The shoe, which was worn by Jordan in the ’82 tournament, features a Jumpman rather than the customary Star Chevron. “MJ was wearing the Converse Pro Leather in the 1982 Championship. He is often quoted as saying he felt he became Michael Jordan in that moment,” explains Hatfield. “To signify the birth of MJ, I had the Converse logo fade out and the Jumpman appear.”
The left heel pays homage to the Tar Heels’ 1982 uniform short, while the right references the 2017 championship team’s version of the now traditional UNC argyle pattern.
The Converse Birth of Michael Jordan Pro Leather will be presented to the current UNC team, as well as friends and family of the program and Jordan Brand.
February 28, 2018 / jordan brand
Created by Tinker Hatfield and Dan Sunwoo as a special project in Nike’s Innovation Kitchen, the Air Jordan III Seoul commemorates the 30-year anniversary of the city’s hosting of summer games and the moment Michael Jordan won the 1988 Slam Dunk Contest.
“I grew up a sneakerhead in Seoul and I wanted to create a shoe that pays homage to the creative energy of the city. Now is the perfect time, building on the momentum of the winter games and the love Korean consumers have for Jordan Brand,” says Sunwoo.
The Taegukgi (Korean flag) inspires the shoe’s overall color scheme, with the “taeguk” symbol expressed through the lining and collar’s blue and red and the white upper representing peace and purity (as it does on the flag). 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue. The heel reads “Nike Air” in a clear nod to the original Air Jordan III.
The AJIII Seoul will go on sale March 10 on nike.com.kr and at the Jordan Hongdae store.
February 21, 2018 / nike sb
Black leather and a white Swoosh give this Women's Nike SB Bruin a clean, classic look. Designed by Lacey Baker, a pro skater and member of the LGBTQ community, the contrasting eye design on the heels represents visibility, which Baker views as an important value for people who aren’t normally seen in mainstream media.
The Women’s Nike SB Bruin Hi x Lacey Baker will be available February 24 on nike.com and at select retailers.
February 21, 2018 / nike training
Invictus (which means “unconquered” in Latin) is a gym known for accessible and exceptional functional fitness training for all levels, from the novice who hasn’t exercised in years to the professional athlete who competes around the world. Since 2015, Nike and Invictus have partnered to create a special colorway of every edition of the Nike Metcon to date.
The design details of the new Nike Metcon 4 Invictus embody the box’s ethos — particularly the shoe’s tongue, which features their mantra (the famous Invictus poem by William Ernest Henley) that speaks to the strong character needed to overcome obstacles. Additionally, the primarily white-with-green-accents colorway is a nod to the “sea of green” Invictus fans are known for creating in the stands with their fan gear and “V” graphics from the gym’s logo appear on the upper.
The Nike Metcon 4 Invictus will be available in limited quantities beginning February 22 on Invictus’ website and at Invictus locations in San Diego, California.
February 09, 2018 / nike training
This special-edition Nike Metcon 4 comes in two complementary colorways to represent how dynamic duos can bring out the best in one another — specifically, workout partners who help each other push through the toughest training moments.
Functional fitness pros, Nike athletes and real-life power couple Lauren Fisher and Rasmus Andersen embody the strength and heart found in a perfect partnership. “Having a relationship with someone not only outside of the gym, but inside of the gym, means that we hold each other accountable and we make sure we stay on track with our goals,” said Fisher.
These training shoes reflect this accountability and interconnectedness through reverse mirror-image detailing (one shoe is black while the other is white, one has a solid Swoosh and the other has a transparent one and so on). Additionally, the purple and yellow accent colors on the heel and eyelets are exact opposites on the color wheel, meaning they perfectly complement each other.
The special-edition Nike Metcon 4 will be available in men’s (black) and women’s (white) sizes February 14 on nike.com and at select retailers.
February 04, 2018 / jordan brand
In celebration of his new album, musician Justin Timberlake worked with Nike designer Tinker Hatfield on a limited-edition Air Jordan III JTH collection.
Using the original Air Jordan III sketch as its foundation, this colorway is the first of multiple editions to take inspiration from Timberlake’s recently released “Man of the Woods” album. Featuring a reflective Swoosh, the shoe is designed to add extra flare to Timberlake’s stage presence under the bright lights on Sunday night.
"I grew up idolizing Mike, and ever since we met, he and I have always had a great relationship," says Timberlake. "Working together with his team to make shoes that we love was always something we wanted to do. So when we had success with the ‘Legends,’ we knew we would have to find another great moment to do that again. This album and really this specific performance felt like the right - and even bigger and better - moment to collaborate."
A limited release was available on Nike SNKRS immediately following Timberlake's halftime performance. Look for more special-edition JTH Air Jordan IIIs to be available during select stops of Timberlake’s upcoming North America tour.
February 03, 2018 / nike basketball
The Air Force 270 draws design cues from 1992’s Air Force 180, a shoe famously worn by Charles Barkley. Built with the all-new Air 270 unit, the shoe certainly amps up the air. That’s not all: A custom D-ring strap and molded lateral Swoosh further distort the Air Force 270’s iconic predecessor with contemporary styling.
The Air Force 270 launches February 10 on SNKRS and at select retailers.