This fall, as millions of kids around the world head back to school, they’re returning to daily routines that aren’t active enough. In fact, today’s generation of kids is the least active in history. But active kids do better in every way. When kids are active, they are healthier, learn better and faster and have a greater chance of achieving lifelong success. For kids, play is serious. That’s why Nike is serious about play.
Watch the above film to find out how Nike is getting 12 million kids moving – and what happens when they do.