NIKE, INC. TEAMS WITH THE KEVIN DURANT CHARITY FOUNDATION FOR THE “BUILD IT AND THEY WILL BALL” BASKETBALL COURT RENOVATION INITIATIVE
July 06, 2015
NIKE, Inc., Kevin Durant and the Kevin Durant Charity Foundation (KDCF), today announce the “BUILD IT AND THEY WILL BALL” Courts Renovation Initiative to increase the number of high quality basketball courts accessible to underprivileged youth across the United States and internationally.
Together, they will launch an annual program to build or completely renovate basketball courts. The court underlays will include Nike Grind, a premium material made from recycled athletic shoes and Nike manufacturing scrap that provides cushioning and durability. This program joins Kevin Durant’s goal to build courts that inspire and motivate young athletes with Nike’s long-term commitment to supporting projects that create access to sport and physical activity opportunities for youth.
“When I was young, playing basketball was one of the things that kept me out of trouble and kept me focused on my growth and maturity in to the man I would eventually become,” Durant said. “For that reason, I’ve always wanted to play a leadership role in communities and neighborhoods – like the one I grew up in – and give kids a chance to choose health, teamwork and basketball over some of the other negative influences they may face. Thanks to Nike and many other supporters, the renovation and development of these basketball courts is the perfect opportunity to open these doors."
BUILD IT AND THEY WILL BALL will propel the mission of the KDCF to enrich the lives of youth from low-income backgrounds through various educational and athletic programs. Trips abroad to Asia and Europe have also inspired Durant to connect internationally with the next generation leading the game.
The first three locations benefitting from this collaboration are Oklahoma City, OK, Washington, D.C., and Berlin, Germany. These basketball courts will be operational and open to the public by September 2015.
About the Kevin Durant Charity Foundation (KDCF)
The Kevin Durant Charity Foundation is a not-for-profit, 501(c)3 mission-based organization founded by Kevin Durant to enrich the lives of at-risk youth from low-income backgrounds through educational, athletic and social program support.
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