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UCLA Athletics Reaches Multi-Year Agreement with NIKE, Inc. and Jordan Brand

NIKE, Inc. UCLA Athletics Partnership 1

UCLA Athletics announces a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021.

“UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA Director of Athletics Martin Jarmond. “Going into this process, our top priority was to secure the best quality and most innovative product to help our student-athletes and coaches compete for championships."

Extending across the university’s athletic department, the agreement comprises all 25 of UCLA’s varsity sports teams. NIKE, Inc. will supply each with uniforms, apparel and equipment, with Jordan Brand outfitting the football and men and women’s basketball programs. With this agreement, UCLA becomes only the fifth university in the country to partner with Jordan Brand on football. 

“UCLA has a rich tradition of excellence on the court and field, as well as in the classroom. Like Nike and Jordan Brand, the Bruins have a championship mindset and their impact is felt both in sport and within the community,” says Craig Williams, Jordan Brand President. “We are beyond excited to welcome UCLA into the family and are looking forward to partnering with some of the best athletes in the world.”

Officially-licensed UCLA x Nike and Jordan Brand gear hits retail in fall 2021.