NIKE, Inc. (NYSE: NKE) announced today that Daric Ashford will become President of Nike Golf.
Daric is currently VP, GM of Jordan Brand for North America and is a 21-year Nike veteran. Daric has held senior management positions across retail and sales within the Nike brand. While working in Jordan Brand Daric has elevated the marketplace and brand through innovative merchandising, sales and marketplace strategies that deeply connect with consumers.
“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan Brand. His proven track record, along with his experience in global categories, makes him ideally suited to leading the Golf business,” said Jayme Martin, VP, GM Global Categories.
Effective immediately, Daric will report to Jayme Martin, VP, GM Global Categories.
NIKE, Inc. based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.