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NIKE, Inc. Announces Management Changes in Retail and Women's Business

NIKE, Inc. (NYSE: NKE) today announced two management appointments, further accelerating growth opportunities in two important areas of its global business, Retail (Direct to Consumer) and Women’s. 

Nike veteran Heidi O’Neill assumes the newly created role of VP, GM of Nike Stores, responsible for all aspects of Nike’s retail presence worldwide, including oversight of Nike-branded partner stores.  O’Neill will be responsible for further elevating consumers’ experience of the Nike Brand at retail including development of new store concepts.  O’Neill joined NIKE, Inc. in 1998.  During her 15-year tenure she has served in a variety of consumer-focused roles, including VP of US Apparel and most recently as VP, GM of NIKE Women’s.

Amy Montagne has been appointed VP, GM of NIKE Women’s. Montagne will be responsible for expanding NIKE’s brand position with women and continuing to drive the current momentum within NIKE’s Women’s business. Montagne joined NIKE in 2005 and has held a range of global roles, including VP, Global Running Merchandising and, most recently, VP, GM of Global Merchandising.

“NIKE innovates to deepen our connections with consumers worldwide.  These two appointments demonstrate our commitment to investing in our retail experience and our women’s business – two of our most strategic growth opportunities.  We’re delighted to elevate two seasoned NIKE leaders in these important roles,” said Trevor Edwards, President, Nike Brand. 


NIKE, Inc. based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit and follow @Nike.

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